Aston Martin announced today that it will cut a third of its UK workforce as a response to sluggish sales. The luxury sports car automaker said today that it is consulting with unions to cut a total of 600 jobs out of 1,850. The cut will include 300 permanent jobs and 300 temporary jobs.
Aston Martin made it clear that new and upcoming products won’t be threatened as a result of the cuts. It said that it is “100% committed” to its existing product plans including the launch of the four-door Rapide and the relaunch of the Lagonda brand is on schedule.
“Like other premium car brands, Aston Martin has been forced to take action to respond to the unprecedented downturn in the global economy,” said CEO Ulrich Bez. “These are regrettable but necessary measures in the extraordinary market conditions we all now face.”