Ford to offer employee pricing starting next week
It was bound to happen. Ford has finally announced that it will try to boost U.S. sales with a new employee pricing program that could start next week. According a source familiar with the program, Ford will offer employee pricing in the U.S. on most of its 2008 and 2009 lineup.
Reuters is reporting that Ford is also planning to offer cash incentives on vehicles through the program that it will kick off on Nov. 19th through January 5th. The new program will exclude the 2009 Ford F-Series pickup trucks.
Major automakers continue to offer heavy rebates and other incentives in hopes of boosting sales. GM and Chrysler have both offered employee pricing in recent weeks. Toyota is currently offering 0% financing through November.
Source: Reuters