In the two weeks that MiniUSA.com displayed the new MINI E,9,500 people signed up for more information on how to get one. However Mini will only be looking for 500 individuals to lease its new electric-car in California, New York and New Jersey.
According to Trudy Hardy, Mini USA’s manager of marketing communications, Mini will be very low key when it comes to marketing MINI E. With 9,500 people already interested in having a MINI E, Mini doesn’t want to turn away too many people he told Automotive News.
Starting mid-November, Mini will take formal applications for the MINI E – the BMW owned automaker has yet to say whether the car will reach mass production. The lease for the MINI E will last one full year and will be more than $500 according to a BMW spokeswoman. The lease will include all maintenance and replacement of parts.
We’re just thinking that if 9,500 people are showing interest in the MINI E – that should be enough for Mini to put it into mass production.
2009 MINI E: