GM announced today that it will launch its annual Red Tag sale earlier this year. The event, which usually kicks off just before Thanksgiving weekend, will start tomorrow and will run through Jan 5. GM will also launch a very aggressive ad campaign across all of its divisions to market the event.
The Red Tag sales event means that customers will get almost the GM supplier price on most GM products, that is equivalent to 4 percent more than the employee pricing. GM will also offer $7,250 in customer cash under the plan on select 2008 and 2009 models. This will also be the first time that Cadillac, Saab and HUMMER really get involved in the Red Tag sales event.
Mostly all 2008 to 2009 model year vehicles are eligible excluding the Cadillac CTS-V, Chevrolet Camaro ZR-1 and medium-duty trucks. You can check out http://www.gm.com/vehicles/currentoffers/ for more details.
Source: Automotive News (Subscription Required)