Zetsche: Daimler won’t kill Maybach, brand not losing money

Remember Maybach? Yeah, that uber-luxury Mercedes-Benz brand that sells only 2 cars based on the S-Class. Earlier this year, Daimler was considering selling the brand after it sold only 146 cars last year. According to Automotive News, the brand that is supposed to compete with the Bentleys and the Rolls-Royces is going to stick around.

Dieter Zetsche, CEO of Daimler, says that Daimler won’t kill Maybach because it is not losing money.

A handful of 62S Landaulet, a ‘convertible’ Maybach, will go on sale in December with prices starting at $1.35 million. We’re pretty sure some rich-folks in Dubai will buy them.

However the future of Maybach still seems shaky as competitors like Rolls-Royce gear up for cheaper and smaller models. Maybach, so far, has nothing planned after the 62S Landaulet.


Source: Automotive News (Subscription Required)