Besides unveiling the new Ferrari California at the 2008 Paris Motor Show, Ferrari will announce the extension of the One-To-One Personalization Program to the Ferrari 599 GTB Fiorano. Currently the program, which made its debut in March 2008, is only offered for the 612 Scaglietti
One-to-One clients will now be able to visit Atelier in Maranello to create their own 599 GTB bespoke car. There the lucky clients will be able to choose from a wide variety of special customization content and will be assisted by trained Ferrari consultants.
Ferrari will recreate the Atelier for the Paris show with a customized Ferrari 599 GTB Fiorano on hand. Ferrari staff will be on hand at Paris to help clients attending the show personalize their 599 GTB.
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Ferrari 599 GTB Fiorano One-to-One: