Mazda execs fear bring the Mazda2 to th U.S.

Mazda dealers in the U.S. want the Mazda2 but company executives are hesitant to bring the smallest Mazda to the stateside in fears that it may jeopardize sales of the Mazda3. As North Americans make their move to more compact and fuel-efficient cars, Mazda dealers have been asking the heads to give them the Mazda2, a car that would be a perfect competitor for the Honda Fit and Toyota Yaris.

According to Hisakazu Imaki, Mazda’s President, the Mazda3 is very important to the U.S. lineup. The mid-sized car is Mazda’s best-selling car in the U.S.

“The Mazda2 is a very good product, and we’ve received very strong requests from dealers. But it is still under study,” Imaki said. “But I must also say that I don’t regret that we haven’t been able to supply the car thus far.

Imaki said that the main reason the decision hasn’t been made is that Mazda3 is still enjoying strong sales in the U.S. He said that the demand for Mazda2 may decline when gasoline prices go back to a moderate level.


Source: Automotive News (Subscription Required)