Struggling Scion is losing its edginess. Monthly sales for Scion have been on a downward spiral since last September and according to analysts the ‘cool/youth’ brand isn”t attracting its targeted consumer base as well as it did in 2004-2005.
Besides a cheap hybrid that we’ve already heard about, Scion executives are saying the want to expand the lineup beyond the xB, xD and tC. According to Automotive News, a version of the Toyota Urban Cruiser is an option being considered for Scion.
Executives are even considering a mini-pickup based on the A-BAT concept. Not sure how that will be accepted by the Scion crowd – but it seems like Toyota is willing to do anything to save the struggling brand.
Source: Automotive News (Subscription Required)