When Hyundai said that its upcoming Genesis sedan would compete with the likes of BMW, Mercedes-Benz and Lexus, many industry experts and auto enthusiasts laughed and made jokes at the claim. Now that the 2009 Hyundai Genesis sedan is out and with the Hyundai Genesis Coupe on the way next year, we’ve stopped laughing (however, we still don’t think Hyundai is at the same level of German or Japanese luxury).
But it seems like Hyundai CEO, Dr. Kim Dong-Jin likes making bold claims. Speaking about the Korean automakers upcoming range of hybrid and fuel cell cars, Dong-Jin said that his green lineup will be ‘more advanced than the Prius.’ He said that Toyota’s hybrid systems are “now quite old-tech.”
We’re not even going to bother commenting on that. However we will tell you about what Hyundai has planned for its hybrid and fuel-cell initiatives.
Hyundai’s first hybrid will be the Elantra, which debuts next year. In 2010, the Korean automaker plans to introduce mid-sized hybrids and plans to kick-off its fuel-cell electric development. The demo fleet of mid-to-large size SUVs will arrive sometime in late 2010. Hyundai will then offer a small production system to begin mass production of fuel-cells by 2012.
Good luck folks.