The Hyundai Genesissedan won’t launch in the U.S. until later this summer but Hyundai says that dealers have already presold 700 units of its luxury car along with more than 20,000 customers who have expressed interest in the car.
Hyundai will spend more than $80 million on a marketing campaign for the new Genesis – the most it has spent to launch any vehicle in the U.S. The Korean automaker plans to sell only 30,000 in the first year with pricing to be between $30,000 and $40,000.
“Genesis will help sell all Hyundai vehicles,” said Joel Ewanick, vice president of marketing for Hyundai Motor America. “This car will allow us to reach new customers and talk up quality like we never have.”
Hyundai will offer the Genesis in a variety of powertrains choices including a 3.3L V6 that produces 268 horsepower and a 3.8L V6 that produces 290 horsepower and a peak torque of 264 lb-ft. The range topper Tau 4.6L V8 produces 375 horsepower giving the Genesis the ability to do 0-60 in less than six seconds.
2009 Hyundai Genesis:
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