Ford Flex gets appealing with customizable options

When the 2009 Ford Flex arrives in dealerships next month, Ford will be pitching the crossover as a stylish vehicles rather than a family hauler. While many of you may not find the Flex very attractive, Ford will be offering plenty of upgrade options straight for the dealer to make it more appealing.

According to Carl Widman, a Flex engineer, options will include DVD headrests, mud flaps, roof crossbars, an aggressive rear spoiler, color-customizable roof and a custom graffiti-clad roof that we saw earlier at the 2008 New York Auto Show. Other tuning options will include customizable wheels, exterior graphics and interior lighting.

“They will be supplied by the Ford customer service division,” Widman told Inside Line. All will be dealer installed and dealer approved.

Another interesting option that KickingTires is talking about today is the in-car refrigerator that will keep that one day old burger from going bad. The $760 option can drop the temperature of a beverage to 41 degrees in two and a half hours. It also has a freezer option that can chill to 23 degrees Fahrenheit.

The base model front-wheel-drive SE trim will be offered under $30,000 while the most expensive model with all-wheel-drive will be priced at $37,255 before options.

2009 Ford Flex Gallery:

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Source: InsideLine and KickingTires

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