Honda’s ad agency creates a separate unit for Acura

Honda’s ad agency, Rubin Postaer and Associates has created a separate division just for the Acura brand. Backed by Honda, the new division will take effect in mid-April following the opening of a dedicated design center for Acura in Los Angeles and r&d center in Japan.

“With the upcoming launches of the (redesigned) 2009 RL, TL and TSX, Acura begins a series of new product introductions that will further establish the brand as a major competitor in the luxury market segment,” John Mendel, executive vice president of American Honda, said in a statement.

The move is supposed to assist Honda in the struggle to move the Acura brand closer to tier 1 luxury brands such as BMW, Mercedes-Benz and Lexus.

What do you guys think? Is there any hope left for Acura? Make sure you join us on Wednesday as we bring you live shots and info on the 2009 Acura TSX from the 2008 New York Auto Show.


Source: Automotive News (Subscription Required)

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