Daimler: Fuel-saving technology won’t yield profits

According to Thomas Weber, research chief over at Daimler, fuel-saving technology that is being offered on the company’s new model won’t yield profits for the automaker.

“We have to make sure that we keep an eye on the profit situation,” he said in an interview with Reuters. “What we are offering at Mercedes-Benz covers the costs,” he added.

“Our strategic goal is not to make a lot of money with this, but also not to lose a lot of money with this.”

At the Geneva Motor Show, Mercedes showed its new Mercedes GLK BLUETEC HYBRID concept and production C-Class models fitted with its new BlueEFFICIENCY technology that will arrive in European markets this spring.

Mercedes will introduce BlueEFFICIENCY cars on all its models from the A class to S class within the next year. The E-Class, however, won”t have a BlueEFFICIENCY model until the redesigned version is introduces next year.


Source: Automotive News (Subscription Required)

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