Konnichi wa! Ferrari launches subsidiary in Japan

Ferrari announced today that it will establish a full-owned subsidiary in Japan, Ferrari Japan KK, that will become the official importer for Ferrari starting July 1, 2008. Ferrari hopes to strengthen its connection to one of the most important markets for the luxury segment and the brand.

In 2007 Ferrari reported that Japan was the first market in the Asia Pacific area with 376 cars delivered, representing a growth of 38.7 percent over 2006.

Click through for the press release.

Press Release:

Ferrari Japan KK

Maranello, 22nd February 2008 – Ferrari decided to establish Ferrari Japan KK, a fully-owned subsidiary, that will become the official importer of new Ferraris, from 1st July 2008. With this decision Ferrari wants to strengthen its link to one of the most important markets for the Brand and for the whole luxury industry.

In 2007 Japan confirmed to be the first market in the Asia Pacific area with 376 cars delivered to the final customers, which represent a growth of 38,7% over 2006 and 5,8% of the total cars delivered to the final customers in the world.

Ferrari Japan KK will import Ferrari vehicles into the Japanese market under the supervision of the Ferrari Asia Pacific Division Headquarters, directly managed by Ferrari Asia Pacific CEO, Marco Mattiacci.

Ferrari Japan KK will continue its strong partnership with Cornes & Co.Ltd, M-Auto Ltd, and European Version Co. Ltd. on the retail side for the Japanese market.

Ferrari expresses its deep appreciation to Cornes & Company Ltd and the other affiliates for their outstanding contribution to successfully establishing the Ferrari culture in Japan over the past 30 years.

 

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