While many of us may be more concerned with the production version of the CT Coupe concept, Cadillac is looking to get a new model into the entry-level crossover segment as soon as possible.
In a recent interview with Automotive News, Cadillac’s General Manager, Jim Taylor, spoke about his vision for Cadillac’s future and what future products Cadillac is more focused on.
AN: What products are still missing from Cadillac’s lineup?
Taylor: We gave you an indication of that with the Provoq model. The entry-level crossover is a space where everyone is headed. We have our SRX to cover the top end, but we don’t have the lower end covered. That is the product we’d like to have as soon as possible to attack what is the highest growth space and what could one day be the highest volume.
We’ve heard before that the SRX will be replaced by the Provoq. We’ve also heard that Cadillac is out to beat Toyota with the first zero-emissions luxury car on the market. Guess we’ll find out soon enough.
Taylor also suggested that while at first he was a bit skeptical about offering a baby-Caddy, he is more inclined to the idea of a $25k – $30k Cadillac as the CTS moves up to be a $30k to $40k car.
Cadillac Provoq Gallery:
Source: Automotive News (Subscription Required)
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