Roush to offer a third brand, may offer modifications for imports

Roush has confirmed with Inside Line that the Ford tuner is considering a third brand for customers in late 2008.

“The whole point is to continue the evolution of Roush,” said John G. Clark, communications and motorsports manager for Roush Performance Products, told Inside Line. “It potentially could include foreign brands.”

When asked if that meant Toyota and Honda cars, Clark replied, “well, they are foreign brands, aren’t they?”

Clark did not say anything about the development cost of the new brand or the name. However, he did say that the third brand will initially start off providing powertrain upgrades for cars and trucks.

In 2007, Roush enjoyed a record year building more than 2,000 custom vehicles for 475 Ford dealers. Roush is currently separated into two brands including Roush Industries, which manufactures parts and Roush Performance Products, which offers performance upgrades for Ford models.

 

Source: Inside Line

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