While Nissan dealers have achieved their sixth highest profit in their history in 2007, Nissan executives think that’s nothing to be proud of. At a meeting with dealers, Nissan executives pointed out that with new models, rising market share and with a new and improved certified used vehicle program on the way profits will be a key aspect in 2008.
Nissan encouraged dealers that with the new Nissan GT-R and a redesigned Maxima on the way, sales per store are expected to increase. Especially for those 691 GT-R certified dealers. Al Castignetti, Nissan’s new general managers said that the GT-R agreement requires dealers to buy new service equipment and offer special sales and service procedures.
“The answer is product,” Castignetti told Automotive News. “We’re in a tough market, and customers want to hear about the latest and greatest. We’re lucky to have new products.”
Nissan’s new redesigned Maxima will be unveiled at the 2008 New York Auto Show next month.
Source: Automotive News (Subscription Required)
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