We reported back in December of 2007 that Dar, who owns majority stake in Aston Martin, visited Mercedes-Benz Car Group to talk about possible investment and collaboration opportunities. According to Adham Charanoglu, business development manager for Investment Dar, Aston Martin and Mercedes-Benz could be talking cooperation that will range from sharing engines to building new models.
Charanoglu also told the Reuters Islamic Finance Summit that Dar just came back from numerous meetings with other luxury brands including Louis Vuitton and Gucci on brand merchandising. Charanoglu said that Aston Martin will only consider teaming up with the top end of the luxury market for any brand development.
In an effort to raise merchandising revenue from $100 million in 2006 to $300 million by 2009, Aston is looking at opportunities that range from apparel, owners’ events and track racing to real estate.
When asked whether Investment Dar would consider selling its 50 percent stake in Aston Martin, Charanoglu said it may reduce the holding but has an involvement with the carmaker for a minimum of five years.
“It’s not only an investment; it’s a passion,” he said.
Guess they are trying to do a more Ferrari type of thing. Would you be willing to rock out in an Aston Martin shirt over a Ferrari shirt?
Source: Automotive News (Subscription Required)
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