According to, Derrick Kuzak, Ford’s group vice president of global product development, FoMoCo’s product development will be fresher, faster and simpler.
Kuzak said that Ford will begin updating its models with major facelifts, redesigns and technical improvements in a three-year cycle, keeping vehicles fresh and drawing more consumers to Ford, Lincoln and Mercury showrooms. By 2009, the average of a Ford, Lincoln and Mercury model will be reduced by 35 percent.
Many of the updates will be design-driven, Kuzak said. “One way to differentiate yourself and bring people into the showroom is with great design,” he said.
Kuzak also pointed out that Ford is working to reduce the number of global platforms and engine architectures by 2012. CEO, Alan Mulally recently said that Ford will introduce a brand-new Taurus in 2009.
Source: Automotive News (Subscription Required)
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