Cadillac has big dreams for its new Provoq Concept crossover that it revealed earlier this month at the 2008 CES. According to a report by Automotive News, the Provoq is set to replace the SRX in about 2009, powered by a V6 gasoline engine. Executives are hoping that the Provoq will win buyers that the SRX mid-sized SUV never could.
“The Provoq has got to hit 60,000 or 70,000 units in sales, not the 20,000 we’re hitting with the SRX,” said Jim Taylor, Cadillac’s general manager.
Taylor said that the Cadillac is hoping that the production version of the Provoq will attract more female buyers unline the SRX.
The SRX “landed in that territory where it might be a crossover, but it might be a wagon, too,” Taylor said. “That lack of clarity made it miss the sweet spot. The Provoq proportions and styling make it much more apparent that it is a crossover.”
Of course we expect the Provoq to be nothing less but green and fuel-efficient. The Cadillac Provoq Concept can be driven 280 miles on hydrogen and 20 miles on pure electricity for a total 300 miles. The concept holds 13.2 pounds of hydrogen which mixes with oxygen to generate electricity providing up to 88 kW of continuous power.
Cadillac Provoq Gallery:
Source: Automotive News (Subscription Required)
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