By 2010 Mini will have 95 stores, up 13 from today. Mini’s sales in the US hav exceeded expectations and have overtaken German sales and are now second only to UK sales. In 2007 Mini sold 42,045 cars up 7.3 percent from 2006.
Stating what is now the obvious, BMW AG board member in charge of sales and marketing, Stefan Krause said, “We initially believed it to be more of a European car, so naturally we were quite surprised to have such great success in the United States.”
Mini plans to keep the momentum with the addition of the Mini Clubman, an extended Mini with the added versatility of a rear door. The MINI Crossman is also in the works.
Source: Automotive News (Subscription Required)
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