Ford Exec: Ford’s green cars will profit this year

Nancy Gioia, Ford’s director of sustainable mobility technologies and hybrid vehicle programs [yes, she’s already been entered in the running for the ‘longest job title’ award] claims that Ford’s hybrids will soon be profitable. 

Better batteries, electronics and less complex controls will contribute to reduce hybrid systems costs by 30%.  Also, once the Fusion and Milan hybrid models are added, the hybrid costs will be spread out further.  The Fusion and Milan are expected to share their hybrid drivetrain with the Escape, Mariner and Tribute hybrids.

Looking to the future Gioia said that there is a possibility that future hybrids could use the EcoBoost as a engine starting point, which could result in further improvements.

Source: Automotive News (Subscription Required)

[tags]Cars, Car, Auto, Automobile, Vehicles, Technology, Auto News, News, Automotive, Ford[/tags]