Acceptance is the 1st step to recovery: Mercedes fesses up R-class is a failure

Acceptance is the 1st step to recovery: Mercedes fesses up R-class is a failure

Daimler head honchos, like CEO Dieter Zetsche are starting to admit that the R-class hasn’t been selling as expected. The next R-class could be a similar type vehicle or something completely different at this point.

Zetsche blames the crossover segment, saying it hasn’t developed as planned. We think the ugly looks and minivan-meets-boring-wagon-like proportions may have played a strong role, however.

Mercedes cut the price by $5,000 and added a third row seat bringing total seating to 7, to no avail.

 

Source: Automotive News (Subscription Requierd)

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Chris Chin

Chris Chin is the Editor-In-Chief of egmCarTech and is a regular contributor to Automobile Magazine.

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