According to Automotive News, Chrysler has begun an emergency overhaul of its new mid-sized sedans, the much-criticized Chrysler Sebring and Dodge Avenger. Sales of both cars, which are built on the same platform, have been really disappointing.
A new team being assembled for the crash program, ‘Project D’, will concentrate only on redesigning the interiors, which critics say have a very cheap plastic look and feel. The team will include some senior managers and directors who took recent buyouts and are returning as contract employees.
The Sebring debuted in the fall of 2006, and the Avenger was launched in January. Both have struggled to find retail buyers. Both are expected to receive a complete redesign in and out.
No word yet on when exactly the redesign models will be out, but we’ll ballpark it for early-2008.
Source: Automotive News (Subscription Required)
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