Nissan’s pickup range, which includes the Frontier and Titan, has been largely overlooked in a market which is dominated by Detroit’s Big 3 and now the new Toyota Tundra (which was recently named Motor Trend’s Truck of the Year for 2008).
Hoping to fight back, Nissan announced today that its light commercial vehicle (LCV) unit is going to create a new engineering division that will focus on developing diesel engines for its future pickups.
The move could allow Japan’s third largest automaker to offer a diesel variant of the Nissan Titan giving it some ground to compete with diesel versions of Big 3 pickups and the soon to come diesel-powered Toyota Tundra that was shown at SEMA.
Nissan remains to be the only manufacturer of full-sized pickups that has not laid out its diesel plans.
Source: Automotive News (Subscription Required)
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