As Land Rover gets ready to debut the LRX Concept at the Detroit Auto Show, many are wondering where the SUV based brand is headed in the near future. Speaking with Automotive News Europe, Land Rover’s Managing Direct Phil Popham, is confirming the possibility of a new compact fuel-efficient SUV and Land Rover’s future goals.
“For Land Rover, as a leading manufacturer of authentic SUVs, it is appropriate for us to show some leadership,” Popham told Automotive News Europe in an interview late last month. “We will exceed the industry improvement targets [for CO2], and we will be talking about the potential to build a car in the future that will be seen as a leader in the SUV market.”
The Land Rover LRX Concept will outline that SUV if it is received positively by the media and customers. So far what we know about the LRX is that it is a cross coupe that will fit under the Freelander 2 / LR2.
“When we reveal our concept, we will talk about the sorts of technology we will be using and the number of grams per kilometer we could get,” Popham said.
Heading towards its goal of becoming the industry leader in green SUVs Land Rover will begin introducing diesels and start-stop systems in 2009 to reduce CO2 emissions and the use of fuel.
“Hybrid is going to go across the [whole Land Rover] range,” Popham said. “If we apply it to something like the concept, we get the best CO2 results for the headlines. But the important thing is that this technology will apply to all of our vehicles and our fleet average will go down consistently.”
Land Rover LRX Concept Gallery:
Source: Automotive News (Subscription Required)
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