VW of America changes name to ‘VW Group of America’

Starting January 1, Volkswagen of America will be known as Volkswagen Group of America. In the press release Volkswagen says that the new name will better reflect other brands under the Volkswagen Group including Bentley, Bugatti, Lamborghini and Audi.

“Our new corporate name allows our individual brands to flourish, while recognizing that we have a common support structure that gives us great strength as we face competitors,” said CEO of Volkswagen Group of America, Stefan Jacoby.

“The new name Volkswagen Group reflects the much wider array of goods and services we now offer, and prepares us for even more activities in the future.”

Volkswagen said that the Volkswagen brand and Audi will continue sales and service operations under the name of Volkswagen of America and Audi of America.


Source: Automotive News (Subscription Required)

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