Lincoln expected to overtake Mercury in ’08

According to a Ford marketing head, Lincoln sales have been on the rise and are showing signs of taking over its Mercury sibling in 2008. Lincoln is on track to finish the 2007 year with its first annual sales increase since 2003. Sales were up in October by 14.7 percent, to 112,678 units.

“We are above what we expected to do,” said Mike Richards, Lincoln Mercury general marketing manager. “We’ll have continued growth next year.”

Richards said that the brand new Lincoln MKS will be the backbone of Lincoln’s growth and will give it strong ground to compete against cars like the Cadillac STS, Lexus GS, BMW 5-Series and Acura RL.

The 2009 Lincoln MKS is powered by Lincoln”s new 3.7 liter V6 engine that produces 270 horsepower and 265 lb-ft of torque. Lincoln says that the MKS offers the power and torque of a V8 while delivering a fuel-economy that of a V6.

Pricing for the base 2009 Lincoln MKS starts at $37,985 while the fully loaded MKS will go for $48,120.


Source: Automotive News (Subscription Required)

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