Hyundai will be celebrating its 40th Anniversary on December 29th, 2007. Coinciding with the anniversary celebrations, Hyundai will launch the Genesis (still codenamed BH) for the Korean market.
Hyundai will also introduce a new official emblem that will symbolize 40 years of growth and progress. Hyundai says that the emblem is made up of “two simple but elegant calligraphic brush strokes which combine elements of the past and the future into the dynamic silhouette of car.”
Recently, Hyundai”s R&D head Hyun-Soon Lee said that the 4.6 liter V8 engine used in the upcoming Hyundai Genesis will produce up to 380 horsepower. Hyundai has said that it hopes to aim the Genesis at the Lexus LS-level of luxury while keeping pricing towards the Chrysler 300C.
The Hyundai Genesis is expected to make it to the U.S. in 2008 and is expected to be price below $30,000.
Hyundai Genesis Photo Gallery:
Hyundai Celebrating 40th Anniversary
– Dec. 29th will mark forty years of growth
On December 29 this year, Hyundai Motor Co. will celebrate the fortieth anniversary of its foundation and to mark this major milestone, the company is releasing an official emblem.
Executed with two simple but elegant calligraphic brush strokes which combine elements of the past and the future into the dynamic silhouette of car, the emblem symbolizes 40 years of growth and progress in the automotive business. It expresses the spirit of a forward-looking, progressive organization which prizes responsiveness and responsibility: Hyundai will always remain responsive to the needs of our customers and will adhere to the highest standards of responsibility to our stakeholders, the community and the environment.
The anniversary emblem will be incorporated into all Hyundai Motor advertising, product as well as corporate, and in signage displayed in showrooms and sales/marketing events.
Coinciding with the anniversary celebrations will be the Korean market launch of the company’s all-new luxury sedan codenamed BH.
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