In the U.S. the only small car currently offered by Ford is the Focus, a model that hasn’t changed much since its 1999 debut. Now as Ford gets ready to launch the first redesigned version of the Focus this fall, Ford executives are starting to realize the need for a smaller car than their Corolla and Civic rival.
The 2008 Ford Focus, which launches later this fall, will have a very short life-span until the next-generation Focus arrives 2010 or 2011. The next-generation version of the Focus will be a U.S. version of the redesigned Focus for Europe. Yes we’re pretty excited about the epiphany that CEO Mulally had of making the next-generation Focus and Fusion global vehicles.
But that’s not the only thing FoMoCo has planned for the small car segment.
“As we look to growing our brand and also getting people into the Ford brand, it’s extremely important that we’re not only in the segment but that we have a very competitive product and a set of products in that segment,” said Mark Fields, Ford’s president of the Americas, at a press event.
At the event Ford also confirmed the small B-Segment car we’ve been hearing about that’ll be coming to the U.S. The car which will be smaller than the Focus, will be a direct rival to the Toyota Yaris, Honda Fit, Chevrolet Aveo and others.
Of course that small B-Segment car will be based on the Ford Verve Concept shown at Frankfurt. The Ford Verve concept is said to hint at the next-generation Ford Fiesta. The next-generation Ford Fiesta will debut in Europe late 2008 followed by a U.S. version in 2009.
Source: Automotive News (Subscription Required)
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