U.S. hybrid sales rise 49 percent through July: Prius leads the segment

First introduced 10 years ago, the Toyota Prius topped 1 million in sales this past May. With sales totaling 1.047 million at the end of May, sales of the Toyota Prius have climbed from 18,000 in 1998 to 312,500 in 2006.

According to a new report by R.L. Polk & Co. today, with the strong sales of the Prius, U.S. hybrid vehicle registrations rose more than 49 percent in the first seven months of 2007 from the same period last year.

Even though the West had the most hybrid registrations, the Midwest saw the highest increase in the first seven months of 2007 with 56.9 percent over last year. Toyota Prius registrations rose 88.3 percent in the Midwest, while the Toyota Camry Hybrid rose 214.9 percent.

Toyota holds 65 percent of the hybrid segment in the U.S. market with the Prius holding 50 percent and the Camry holding 15 percent.


Source: Automotive News (Subscription Required)

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