According to Jim Taylor, Cadillac’s general manager, the Cadillac DTS and STS sedans will be replaced by one premium-luxury sedan. The premium-luxury segment, which was booming five years ago, has had sluggish sales since.
For the first 8 months of 2007, Cadillac sold 33,368 DTS sedan, a 13.9 percent decrease over last year. STS sales accounted for 13,156 units sold, a 24.7 percent decrease from last year.
“So arguably, we don’t need two entries there anymore, given the shrinkage of that segment,” Jim Taylor, Cadillac’s general manager, told Automotive News. Taylor did not give a time period of when the change will take place but said the car will take the best of attributes of the STS and CTS.
Taylor said that Cadillac is also seriously considering an entry-level car with a price tag of around $28,000. He said that Cadillac is definitely considering catering to a group of customers that would go for a car pinned under the CTS.
Source: Automotive News (Subscription Required)
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