Aston Martin named UK’s coolest brand for second year in a row

Aston Martin named UKâ??s coolest brand for second year in a row

CoolBrands, an initiative operated by the Superbrands organisation that presents expert and consumer opinion on the UK”s strongest brands, has awarded Aston Martin as the the UK”s coolest brand for the second year in a row.

Aston Martin CEO Dr Ulrich Bez said: “To be voted the UK”s Coolest Brand for the second year running proves that the growth of our brand is consistent and ongoing. Our exciting, design-led programme of new models and unparalleled attention to detail, has made a major impact in the world of international culture.”

Under the leadership of Dr Ulrich Bez, Chief Executive Officer since July 2000, the Aston Martin brand has strengthened significantly, with new headquarters, new models and an enhanced dealer experience.

The Aston Martin DBS, which mad its official debut at the Pebble Beach Concours d”Elegance, is powered by a 6.0 liter V12 engine that produces a total of 510 horsepower and 420 lb-ft. of torque. That gives the new Aston Martin DBS the ability to do 0-62 mph in 4.3 seconds with a top speed of 191mph.

At this year”s Frankfurt Motor Show, Aston Martin also unveiled two new special edition models to celebrate their motorsport success. Alongside the DBS were the V8 Vantage N400 and the DB9 LM Coupe.

In December Aston Martin plans to open a new Design Studio, the company”s first dedicated design facility.


Source: Aston Martin

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