Chrysler is getting ready to invest into upgrading its current lineup to make them a strong competitor to their rivals.
“We’ve got some vehicles we need to make some tweaks on,” said CEO Bob Nardelli, speaking to an Automotive Press Association lunch this past Friday. “We’re willing to make the investments in those vehicles, to take them up a notch,”
Nardelli said he and his new executive team spent two days looking at the best-in-class vehicles that compete with Chrysler’s vehicles. While he did not give a time schedule for when these tweaks will take place, Nardelli said that muscle cars and HEMIs are tradition to Chrysler and will not be hurt in the process. However, he said Chrysler has to take into account fuel-economy and fuel-efficiency standards.
“Every new product platform” will be designed with “a strong bias” toward whatever legislation emerges, he said. “We’re not going to fight them,” he said. “We’re going to embrace them.”
Source: Automotive News (Subscription Required)
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