Toyota relaxes as Tundra sales start looking good

After a shaky start, with slow sales and some camshaft failuers, the 2007 Toyota Tundra is on track to meet its sales goal of 200,000 units this year. While Toyota Tundra sales are still moderate as compared with full-sized pickup sales at GM and Ford, the Japanese pickup has led to a huge rebate war in the segment.

With the high fuel prices, its difficult to say how much market the Toyota Tundra actually stole from GMC, Ford, Chevrolet pickups since sales in the segment are down altogether. Nontheless, some American auto dealerships are feeling the arrival of the Tundra.

“When you’ve got a new vehicle like the Tundra that comes out immediately with huge incentives, it makes it attractive and makes it hard for people not to cross-shop,” Dane Crowe, general sales manager at McCree Ford in Dickinson, Texas, told Automotive News.

Toyota dealers spent nearly $3 billion to prepare for the larger Tundra pickup.

Prices for 2007 Toyota Tundra 4×4 models begin at $26,480 for the V6 with regular cab. The base 4×2 V6 model is priced at $22,290 while the 5.7 liter V8 Limited CrewMax starts at $41,850.


Source: Automotive News

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