Cadillac sales struggling in Europe

Cadillac will sell fewer models than it expected to in Europe by 2010. “We have reduced our sales targets for Cadillac in Europe to 10,000 units short term and eventually 15,000,” GM Europe President Carl-Peter Forster told Automotive News Europe.

In 2003, GM’s sales target for the brand was 20,000 units by 2010. But even though the exclusive European addition of the Cadillac BLS, sales have been slow The BLS is also the first Cadillac in Europe to offer a diesel engine.

Cadillac sold 1,314 units during the first five months of this year, which is still more than the 1,280 during the same period last year.

GM’s United Kingdom unit took over sales, marketing, distribution and aftersales for Cadillac, Corvette and Hummer in the United Kingdom from its previous distribution partner Kroymans.


Source: Automotive News (Subscription Required)

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