The Honda Fit, which debuted in April 2006, sold 27,934 units in the United States last year. For the first six months of 2007, US sales were 23,769 for the Fit. There is no doubt that the Fit is a hit amongst US consumers but for this year dealers will only be getting a total of 54,000 units from Japan.
Dan Bonawitz, vice president of corporate planning and logistics for American Honda Motor Co., said that while he thinks demand is definetly bigger than that, that’s the best Honda can do. Jim Smail, Honda dealer council chairman, says 54,000 units aren’t enough.
“We have so much potential for that car,” Smail told Automotive News.
The Honda Fit is the main rival for the Toyota Yaris and Nissan Versa which sold 46,522 and 37,802 for the first six months of 2007 respectively.
At this year”s Which? Car reliability survey, the Honda Jazz, which is the Honda Fit in the US, was said to be the most reliable new car in the UK with a rating of 96 percent.
Source: Automotive News (Subscription Required)
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