Ford uses Shelby GT500 as an incentive for dealers

Sales of its 2008 F-Series Super Duty large-pickups have been outstanding and exceeding the company”s expectations. According to Ford, customers are running out and picking up the redesigned 2008 F-350s while the F-450s sales also come as a surprise. Well as sales slow down due to increasing gas-prices, Ford is using the Shelby GT500 KRs as an incentive for dealers to keep sellin the F-Series.

For dealerships that hit the F-Series sales targets in July, they will be eligible to win allocation rights for 1 of 50 Shelby GT500 KRs that Ford has decided to be distribute in a lottery. Ford will only be making 1,000 Shelby GT500 KRs, and with 3,700 Ford dealerships in the US, dealers are likely to fight hard for this opportunity.

The 2008 Shelby GT500KR is the most powerful Mustang ever with a 5.4-liter supercharged V8 engine that produces 540 horsepower.

The lottery is part of a program Ford is calling “The Greatest of All Time “¦ The Fight for F-series Leadership.” Ford leaders have repeatedly vowed that the F series will remain the industry’s top-selling pickup.

Geroge Pipas, Ford sales analyst, says that Super Duty sales accounted for 43 percent of the F-Series sales of 228,343 in April.

Ford”s profit on these models could reach as high as $17,000, which is good news for Ford since most Super Duty pickups sell for near full sticker price that can pass $60,000.

2008 Ford Shelby GT500KR Gallery (click thumbnails to enlarge images):



Source: Automotive News (Subscription Required)

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