Porsche gets pushy with VW: Let’s speed up the next Cayenne

Seems like Porsche is being a little pushy with Volkswagen, as Wiedeking, Porsche’s CEO, uses the company’s 30.9 percent stake in his favor to speed up development on common projects. As before, both Porsche and Volkswagen are working closely on the next-generation Porsche Cayenne and Volkswagen Touareg. However, Porsche seems to want to speed up development on its next Cayenne.

According to German newspaper Automobilwoche, Porsche wants to launch its next-generation Cayenne in the first half of 2010, meanwhile Volkswagen hasn’t planned to release the next Touareg until late 2010. Since Volkwagen sees both SUVs as direct competitors, the company sees itself at a disadvantage if the Porsche Cayenne makes it to the market first.

“We aren’t at all pleased with a significantly longer model life for the current Touareg compared to the Cayenne,” a high-ranking VW executive told Automobilwoche, a German publication of Crain Communications. “After all, the vehicles are in competition with one another.”

Porsche is hoping that an early release of the next-generation Cayenne will boost demand for the SUV, which has been decreasing due to high gas prices, especially in the US.

 

Source: Automotive News (Subscription Required)

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