Thousands of people lined up, grabbed a penny and scratched away on the world’s first ever ‘Scratch Car-d’. A part of a creative advertising stunt by Chevrolet to promote their new Captiva in the UK, the unique SUV took two months to prepare and was covered in silver latex, the material found on lottery scratch cards.
The material took 14 hours to scratch off, revealing thousands of panels with one showing a symbol to win the vehicle. The Chevrolet Captiva ‘Scratch Car-d’ was on display in London’s Covent Garden with 16,995 pennies for people to use to scratch all over the car.
Let’s just hope that the winner doesn’t receive the scratched up Chevrolet Captiva used in the contest.
Click through for the press release and images from the event.
World’s First Ever ‘Scratch Car-d’ Gallery:
World’s First Ever ‘Scratch Car-d
Thousands of people lined up, grabbed a penny and rubbed away on the world”s first “˜Scratch Car-d” today. The unique SUV took two months to prepare and was completely covered in silver latex, the material found on lottery scratch cards, which took 14 hours to scratch off. Underneath were thousands of individual panels, with one revealing a symbol to win the vehicle.
The “˜Scratch Car-d” was unveiled in London”s Covent Garden on a bed of 16,995 pennies to mark the launch of the new Chevrolet Captiva, the company”s first SUV for the UK market.
Chevrolet”s Les Turton comments:
“It”s exciting and unique to unveil the world”s first “˜Scratch Car-d” in the UK, giving the British public the chance to take part in the biggest scratch off in history. You”ve been able to scratch to win a car before, but using a vehicle as an actual scratch card is certainly a first and it could take 14 hours of scratching. The Captiva is set to be one of the best value for money SUV”s on the market, but the fact that a lucky participant is only one scratch away from winning the car represents even better value.”
The Chevrolet Captiva is available to order now from £16,995 on the road. For more information visit http://www.chevrolet.co.uk/.
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