J.D. Power Initial Quality Study: Porsche takes no.1, but Ford steals the show

In the J.D. Power and Associate 2007 Initial Qulity Study released today Porsche took the number one spot for the second year in a row, averaging 91 problems per 100 vehicles. But US automaker Ford stole the overall show. Ford’s Lincoln division moved to the top 3 of the list while Mercury came in eighth.

Fourteen Ford models placed in the top three in their respective segments, an achievement unmatched by any other company this year. Seems like Ford is finally working on producing quality vehicles.

In the study, Ford earned model segment awards for the Ford Mustang, Lincoln Mark LT, Lincoln MKZ and Mercury Milan. The Mazda MX-5 Miata also earned a segment award. Mazda is partially owned by Ford.

“Ideally, manufacturers should aim to achieve high initial quality when launching a new model, since this builds a strong foundation for future years and can become a differentiating factor relative to the competition,” said Neal Oddes, director of product research and analysis at J.D. Power and Associates. “One year after launch, initial quality begins to improve by an average of 7 PP100. If a model launches with lower initial quality, it is more difficult for the manufacturer to keep pace with the competition over time.”

Mercedes-Benz also enjoyed a huge jump this year, moving from number 25 in 2006, to number 5. Honda improved from number six to number four earning awards for the Civic and CR-V. Honda also had the fewest problems per 100 vehicles in the non-premium brand segment.

[tags]Cars, Car, Auto, Automobile, Vehicles, Technology, Auto News, News, Porsche, Ford, Mercedes[/tags]