GM boosting ad spending for Cadillac STS and DTS

It was reported in early May, that GM may be dropping the Cadillac STS and DTS model from the Cadillac product line. Troy Clarke, President of GM North America, said that instead “you”ll see kind of a smaller Cadillac entry “” something less than the CTS, something around the CTS and something bigger than the CTS.”

Well now GM has increased its ad budget to aggressively market the slow selling STS and DTS model in the second half of 2007. May sales of the Cadillac DTS were down 20.7 percent to 17,981 from a year ago. STS sales were down 18.1 percent to 8,091 while customers await the arrival of the new 2008 Cadillac STS.

While the Escalade sales and SRX sales are strong, GM’s vice president of vehicle sales is not happy with the STS and DTS. “I’m not satisfied with STS and DTS sales, so we’re working on very specific plans to get that back on track.”

The 2008 Cadillac STS will start selling later this summer and will carry Caddy”s new 3.6 liter direct-injection V6 engine that produces 298 horsepower and 268 lb-ft of torque.

The new 2008 Cadillac CTS sedan will also arrive later this fall.


2008 Cadillac STS Gallery (click thumbnails to enlarge images):



Source: Automotive News (Subscription Required)

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