Ford seems to be putting a lot of its hope in the Ford Edge after its loss of $12.7 billion loss in 2006, and there is a very good reason it should. The Ford Edge is quickly climbing to the top of the charts currently ranking third behind the Nissan Murano and the Toyota Highlander. Last month, of the 68,439 mid-size crossovers sold, 10,915 were the Edge, capturing 16% of the market.
Ford, this past week, revealed the Ford Flex at the 2007 New York Auto Show which doesn’t seem to follow in the footsteps of the Ford Edge in terms of design, which could explain the bland reaction it’s receiving so far. In fact, on the first public day, April 6th, we noticed more people crowding the Edge rather than the newly unveiled Flex.
In order to be successful with the Flex, we think Ford should have followed the basis of the Edge when building a large crossover.
2007 Ford Edge Gallery:
2009 Ford Flex:
Source: Detroit Free Press