Focusing on the kind of vehicle that will suit a customer’s family size, Allan Mulally, CEO of Ford, got on the showroom floor and sold a total of four cars in 40 mintues. Mulally decided to visit the Village Ford in Dearborn, Michigan on March 19th and decided it would be a great time to meet customers, understand their needs and sell some cars.
Mulally took over as CEO of Ford in September of last year after Bill Ford stepped down. Mulally has experience in facing challenges at Boeing similar to the ones facing Ford in the present. He has dealt with issues including customer satisfaction, manufacturing, supplier relations and fuel prices.