Audi has been trailing behind other luxury auto makers like BMW, Mercedes-Benz and Lexus for some time now in the United States. But don’t thinking Audi is giving up just yet. After spending less than other luxury auto makers on advertising, Audi is now hiring a new ad agency to win the hearts of U.S. customers.
The German auto maker has already almost tripled its U.S. sales from 34,160 in 1997 to 90,116 in 2006. Not only that, Audi is set to double its model count by 2015. “We have 22 vehicles in the lineup already and the other 18 in our heads,” said Michael Dick, Audi”s Product Development Chief.
With the successful launch of recent vehicles like the Audi R8 and the Audi A5 and S5 as well as four-door coupe and two SUVs in the work, Audi is dead serious, getting more aggressive and more ambitious about its goals in the U.S..