Seems like Toyota is really dedicated to beat GM and Ford in the 4×4 market. After spending $3 billion on the launch for the 2007 Toyota Tundra, Toyota is now offering a $1,500 rebate on the 4×4, just one month after it went on sale. Toyota is saying that the rebate is mostly due to the comeptition they are receiving from GM and Ford.
The rebate is being offered in Alabama, Georgia, Florida, North Caroline and South Carolina. Others are offering anywhere from $250 – $1,000.