egmCarTech

Buick is moving forward with new marking efforts to promoting the Verano, which is already growing in popularity, with a spot on a Celebrity Apprentice episode where teams will compete to make the best consumer launch. An app has been launched for the episode for viewers in both Android and Apple stores that uses sound [...]

The new Buick Verano may be the smallest and cheapest Buick but it is doing all it can to make sure you understand that it is a luxurious vehicle. While GM engineers did a lot to give the 2012 Verano luxury sedan one of the quietest interiors in the segment, Bose engineers stepped in to [...]

Buick has just launched the online configurator for the new 2012 Verano compact sedan. Prices for the 2012 Buick Verano start at $23,470 with a fully loaded model topping out at $29,305 – which is not that bad for a luxury version of the Chevrolet Cruze. Build your own Buick Verano here. Click here for [...]

Back in 2009 when General Motors was undergoing bankruptcy restructuring, U.S. Treasury officials weren’t sure whether the Detroit automaker should keep its Buick brand – and quite frankly, neither were we. Well, the decision to keep Buick is starting to look better day by day. In 2010, Buick’s U.S. sales increased 48 percent from 2009 [...]

The recession has put a dent in many wallets around the nation but General Motors believes it can sell a luxury car to those feeling the pinch. No they’re not talking about Cadillac but Buick. According to chief Buick marketer Tony DiSalle, Buick is being pitched to a group of drivers who want an affordable [...]

When the new 2012 Buick Verano compact sedan rolls into showrooms, it will be offered with a new 2.4 liter Ecotec 4-cylinder engine making 180-hp. That will allow you to go from 0 to 60 mph in 8 seconds and provide you with an estimated highway fuel-economy of 31 mpg. Click here for more news [...]

The 2012 Buick Verano is getting some engineering focus on comfort for the upcoming model with new seats to help enhance both the driver and passenger’s experience in the vehicle. Verano’s program engineering manager Brian Schell says “When we set out to design a comfortable interior for Verano our goal was for customers to feel [...]

The all-new 2012 Buick Verano is just around the corner and General Motors has released some details about Buick’s latest entry-level model that will hopefully sweeten the deal for those interested in buying it. Word is that the General and Buick are very hard at work to make sure that the Verano competes and even [...]

Buicks’ new 2012 entry level sedan intends to shake its previous stigmas and appeal to a broader demographic. To continue the sizable upswing in sales they have experienced this year, they are now reaching out to younger car buyers. Buick paid close attention when naming its latest edition to meet these goals. The Verano hopes [...]