Toyota today announced the pricing of the 2010 Tundra pickup and the Sequoia SUV. The new 2010 Tundra will start at $22,960, an increase of $557, while the 2010 Sequoia will start at $38,530, an increase of $3,361.

Both models get a new 4.6L V8 making a total of 310-hp and a peak torque of 327 lb-ft. The engine will be mated to a 6-speed automatic transmission helping the 2010 Tundra achieve an estimated fuel-economy of 15/20 mpg (city/highway).

The 2010 Toyota Tundra and the 2010 Sequoia will hit dealerships nationwide starting next week.

Follow the jump for the full pricing details.

2010 Toyota Tundra:

Press Release:

Toyota Announces Prices for 2010 Tundra Pickup and Sequoia Sport Utility Vehicle

TORRANCE, Calif., April 23, 2009 – - Toyota Motor Sales (TMS), U.S.A., Inc., today announced manufacturer’s suggested retail prices (MSRP) for the 2010 Tundra full-size pickup truck and Sequoia full-size sport utility vehicle (SUV).

Tundra

Prices for the 2010 Tundra will range from $22,960 for the Regular Cab 4×2 standard bed with a V6 engine and equipped with a Work Truck Package to $42,155 for the CrewMax Limited 4×4 with a 5.7-liter V8 engine. The new MSRPs reflect an average overall increase of $557.

Value is enhanced on all 2010 Tundra models with the addition of standard and optional exterior, mechanical, safety and convenience features including an all-new 4.6-liter i-FORCE V8 engine.

The new 4.6-liter V8 engine will be available on all 2010 model year Tundras. With 310 horsepower, 327 lb-ft. of torque and EPA fuel efficiency estimates of 15 mpg city and 20 mpg highway on 4×2 models, the new engine will deliver the best combination of power and fuel economy of any standard V8 in the full-size pickup segment. Like Tundra’s optional 5.7-liter i-FORCE V8 engine, the new 4.6-liter V8 will be mated with a six-speed automatic transmission.

All 2010 Tundra models receive a redesigned front grille and tail lamps. The Tundra grade will have a new two-bar grille design and the Limited grade will be equipped with a unique billet-style grille. Additional standard equipment on all Tundra models includes driver and front passenger knee airbags, height-adjustable headlamps, and a redesigned seven-pin towing hitch connector that sits above the hitch to help avoid damage during high departure angle driving. Also, a shelf to help organize storage space has been added to the lower glove box.

Two new optional audio systems will supplement three existing systems. The first, which is optional only on Tundra grade, features AM/FM/CD, integrated XM satellite radio receiver, hands-free phone and streaming music via Bluetoothr, auxiliary/USB inputs and up to six speakers. The second features navigation and a value positioned AM/FM/CD, auxiliary input, a backup camera monitor and six speakers.

New 2010 Tundra Work Truck Packages are aimed at commercial truck buyers or those who otherwise require a tough no-frills truck with exceptional cargo and towing capacity. The specialized trucks include vinyl seating and rubber flooring and will be available in Regular and Double Cab configurations with a V6 or one of two V8 engines including Tundra’s powerful 381 horsepower 5.7-liter V8 with a towing capability of up to 10,800 pounds. Tundra models equipped with optional work truck packages will carry a price adjustment that ranges from $195 to $1,030 less than the truck’s standard MSRP, depending on the model.

For buyers looking for a high level of refinement and convenience, the all-new Platinum Package will be available on 2010 Tundra CrewMax Limited models equipped with the 5.7-liter V8 and Flex Fuel powertrains. The package contains an assortment of high luxury features such as heated and ventilated seats, sunroof, and wood grain trim, and carries an MSRP of $4,662.

The 2010 Tundra, assembled at Toyota Motor Manufacturing, Texas in San Antonio, will begin arriving at dealerships in late April.

Sequoia

With the addition of popular standard equipment, including safety features, the base MSRP for Sequoia will range from $38,530 for the SR5 4×2 with a new 4.6-liter V8 engine to $58,905 for the Platinum 4×4 with a 5.7-liter V8. The new MSRPs reflect an average overall increase of $3,361 for all Sequoia models.

For 2010, Sequoia provides a much higher level of popular standard features and safety enhancements. The SR5 and Platinum grade models become mono-spec and the Limited grade offers only three stand alone options (navigation system, rear-seat entertainment and seven-passenger seating), giving consumers a more simplified buying process.

An all-new 4.6-liter i-FORCE V8 engine will be standard on Sequoia SR5 grades. When compared to the previous 4.7-liter i-FORCE V8, the new engine delivers 34 additional horsepower (310 hp) with a preliminary EPA fuel efficiency rating of 14 mpg/city and 19 mpg/highway, providing up to two more miles per gallon on the highway for 4×2 models. Sequoia’s powerful 5.7-liter i-FORCE V8 engine remains standard on all Limited and Platinum grades and optional on SR5 models. Both engines are mated to a six-speed automatic transmission.

For enhanced safety, driver and front passenger knee airbags have been added as standard equipment on all Sequoia models. Standard audio has been upgraded to include Bluetoothr, satellite radio capability and MP3 interface with an auxiliary audio jack and USB port. Three new exterior colors include Sandy Beach Metallic, Spruce Mica and Blizzard Pearl.

The 2010 Sequoia, assembled at Toyota’s manufacturing facility in Princeton, Indiana, will begin arriving at Toyota dealers in late April.

- By: The Daily Auto Editor

We first saw the 2010 Toyota Tundra during the Super Bowl XLIII. Toyota has now taken the wraps off its 2010 Tundra at the Chicago Auto Show with sales to begin in April. For 2010, Toyota added two new packages (including the Tundra Platinum and the Tundra Work Truck) along with a new 4.6L V8.

Tundra buyers looking for some luxury in their large pickup can opt for the $5,140 Platinum Package which will be available on the 2010 Tundra CrewMax Limited models equipped with a 5.7L V8 and Flex Fuel engines. Pricing for the Tundra Work Truck will be announced closer to the pickups April launch date.

The new 4.6L V8 engine will be available on all 2010 Toyota Tundra models. It is capable of producing 310-hp and a peak torque of 327 lb-ft. Fuel-economy is estimated at 15/20 mpg (city/highway). The new engine will be mated to a 6-speed automatic transmission.

Full pricing details on the 2010 Toyota Tundra will be released in April.

Make the jump for the press release and the high-res image gallery.

2010 Toyota Tundra:

Press Release:

Toyota to Reveal 2010 Tundra Pickup And New 4.6-liter V8 Engine at 2009 Chicago Auto Show

New Tundra Platinum and Work Truck Packages on Display

CHICAGO, February 11, 2009 – - Toyota Motor Sales (TMS), U.S.A., Inc., today debuted the 2010 Tundra full-size pickup truck and an all-new 4.6-liter V8 engine at the 2009 Chicago Auto Show.

On display are two new packages, including the debut of an all-new Tundra Platinum Package and the recently announced Tundra Work Truck. Value will be enhanced on all 2010 Tundra models with the addition of standard and optional exterior, mechanical, safety and convenience feature upgrades. The 2010 Tundras will arrive at dealerships in April.

The new 4.6-liter V8 engine will be available on all 2010 model year Tundra models. With 310 horsepower, 327 lb-ft. of torque and internal preliminary fuel efficiency estimates of 15 mpg city and 20 mpg on the highway, the new engine is expected to deliver the best combination of power and fuel economy among any standard V8 in the full-size pickup segment. Like Tundra’s optional 5.7-liter V8 engine, the new 4.6-liter V8 will be mated with a six-speed automatic transmission.

For Tundra buyers looking for a higher level of refinement and additional convenience features, the 2010 Tundra will offer a new Platinum Package that will be available on 2010 Tundra CrewMax Limited models equipped with the 5.7-liter V8 and Flex Fuel powertrains. The package contains a vast assortment of features that make the CrewMax Limited virtually monospec and will carry a manufacturers suggested retail price (MSRP) of $5,140.

On the outside, the Platinum Package includes a new Limited grade billet-style grille with chrome bumpers, unique 20-inch alloy wheels and tires, daytime running lamps, door sill protectors with a Platinum logo, and Platinum badging.

The Platinum Package will be available in four exterior colors that include Black, Silver, Slate, and Salsa Red.

Inside, the top-of-the-line package adds an array of luxury comfort and convenience features including a power memory function on the driver’s seat, outside power mirrors and puddle lamps, and a tilt and telescopic steering wheel. Also included in the Platinum Package is a power tilt and slide moonroof, navigation system, ventilated seats with a unique perforated leather seating surface, wood trimmed shift knob and door switch plates, auto up/down driver and front passenger windows, chrome accented HVAC vents and controls, and headrests with an embroidered Platinum logo.

With a focus on utility, the Tundra Work Truck Package is aimed at commercial truck buyers in industries such as farming, ranching and construction, or those who require a tough no-frills truck with exceptional cargo and towing capacity. The new work truck will be available on Tundra 4×2 and 4×4 Regular and four-door Double Cab models in standard and long bed configurations. It will be available with a V6 or one of two V8 engines including Tundra’s powerful 381 horsepower 5.7-liter i-Force V8, with a towing capability of up to 10,800 pounds.

Designed to deliver only the features commercial truck buyers need to get the job done, the Tundra work truck will be offered at a reduced MSRP. Tundra models equipped with the work truck are expected to carry a price adjustment that will range from $550 to $655 less than the truck’s standard MSRP, depending on the model. Final pricing of the work truck will be announced shortly before the vehicle goes on sale this spring.

On the outside, the Tundra work truck Package will include black bumpers and grille surround, replacing chrome. Power mirrors are replaced by manual outside rearview mirrors.

Inside, the truck comes with easily washable vinyl bench seats and rubber floors. To appeal to target buyers, several Tundra standard personal-use features have been replaced or removed. Tundra’s standard silver instrument panel and HVAC controls are replaced by basic black and include voltage, oil pressure and warning lamps in place of gauges. Lighting in the ignition key ring and the glove box are removed along with map and door courtesy lamps. The package also excludes cruise control and the remote keyless entry as standard features, although separate Work Truck packages will be offered with these features.

All 2010 Tundra models receive a freshened look with a redesigned front grille and taillamp design. The Tundra and SR5 grades will receive similar grille designs and the Limited grade will be equipped with a unique billet-style grille. Additional standard equipment on all Tundra models include driver and front passenger knee airbags, height-adjustable headlamps, and a redesigned seven-pin towing hitch connector that sits above the hitch to help avoid damage during high departure angle driving. Also, a shelf to help organize storage space has been added to the lower glovebox.

Two new optional audio systems supplement the three existing systems. The new Tech Audio system features AM/FM/CD, integrated satellite radio receiver, Bluetooth®, auxiliary and USB inputs and six speakers. In addition to the carryover JBL navigation system, a new non-JBL navigation system includes AM/FM/CD, auxiliary input, a backup camera monitor and six speakers.

Pricing for the 2010 Tundra will be announced closer to its launch in April.

Following the Toyota “Are you a Venza?” commercial Toyota released its Tundra “Killer Heat” spot. Nothing really that impressive here. Looks much like the other Toyota Tundra commercials we’ve seen in the past.

Nonetheless, Toyota does give us a look at the 2010 Toyota Tundra which seems to get a little cosmetic changes here and there.

Grade: C- Toyota should have spent its ad money on the 2010 Toyota Prius. We’re sick of seeing the “Built Ford Tough” Toyota style commercials.

Click through for the video.

Toyota today announced its first annual net loss in history – so it’s pretty surprising that the Japanese automaker will be dropping millions on advertising its new Venza crossover and its Tundra pickup. According to KickingTires, Toyota will drop $3 million each on Super Bowl XLIII commercials for its Venza and Tundra models.

Two Super Bowl’s ago, Toyota heavily advertised its Tundra pickup which was well-received. However, now do the huge drop in demand in the SUV and pickup segment it’s puzzling to us why Toyota would drop so much on Super Bowl XLIII ads pitching these two segments. A better pick would be the 2010 Toyota Prius hybrid which hits dealers in April.

The Tundra ad will be titled “Killer Heat” and will show the large pickup handling some extreme circumstances. The Venza ad will ask you “Are you a Venza?”

Source: KickingTires

Toyota will be staying away from the pickup sales war this year. According to Toyota’s president of U.S. sales, Toyota will stay away from engaging in a war between the Big 3’s pickups.

“I don’t want to get stuck in the middle of Ford and Chevy battling for the No. 1 truck this year, and Dodge launching the Ram,” Lentz said in an interview at the 2008 Paris Motor Show.

And there’s a good reason why. Sales of the Toyota Tundra fell 60.7 percent last month. Chevrolet, on the other hand, sold 50,428 Silverados falling just 3.9 percent. Ford dropped 41.9 percent while Dodge’s Ram was off 30.9 percent – but we’re guessing that’s because buyers are waiting for the 2009 models to enter showrooms.

Lentz said he doesn’t see a point for Toyota to compete in a segment that fell below 1.5 million units from 25. million units. Makes sense to use Lentz – just stick to compact cars and hybrids.

Source: Automotive News (Subscription Required)