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Toyota today announced the pricing of the 2010 Tundra pickup and the Sequoia SUV. The new 2010 Tundra will start at $22,960, an increase of $557, while the 2010 Sequoia will start at $38,530, an increase of $3,361.
Both models get a new 4.6L V8 making a total of 310-hp and a peak torque of 327 lb-ft. The engine [...]

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We first saw the 2010 Toyota Tundra during the Super Bowl XLIII. Toyota has now taken the wraps off its 2010 Tundra at the Chicago Auto Show with sales to begin in April. For 2010, Toyota added two new packages (including the Tundra Platinum and the Tundra Work Truck) along with a new 4.6L V8.
Tundra [...]

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Following the Toyota “Are you a Venza?” commercial Toyota released its Tundra “Killer Heat” spot. Nothing really that impressive here. Looks much like the other Toyota Tundra commercials we’ve seen in the past.
Nonetheless, Toyota does give us a look at the 2010 Toyota Tundra which seems to get a little cosmetic changes here and there.
Grade: [...]

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Toyota today announced its first annual net loss in history – so it’s pretty surprising that the Japanese automaker will be dropping millions on advertising its new Venza crossover and its Tundra pickup. According to KickingTires, Toyota will drop $3 million each on Super Bowl XLIII commercials for its Venza and Tundra models.
Two Super Bowl’s [...]

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Toyota will be staying away from the pickup sales war this year. According to Toyota’s president of U.S. sales, Toyota will stay away from engaging in a war between the Big 3’s pickups.
“I don’t want to get stuck in the middle of Ford and Chevy battling for the No. 1 truck this year, and Dodge [...]

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