American Suzuki will be back at the 2012 Super Bowl with a new commercial focused around the Kizashi sedan entitled ‘Sled’.

The new commercial shows the all-wheel-drive powers of the 2012 Kizashi sport sedan. This is the second consecutive Suzuki Super Bowl commercial – the first being the popular ‘Wicked Weather’ spot during the big game in 2011.

“We are delighted to celebrate our successful 2011 sales year with an 11 percent increase, by once again showcasing the personality of the Suzuki brand and our award-winning Kizashi sport sedan on advertising’s biggest stage,” said Jeff Holland, director of social media, American Suzuki. “The Kizashi’s all-wheel-drive performance and luxurious interior make it the perfect choice for those looking to upgrade their ride.”

The commercial was developed by El Segundo, Calif.-based advertising agency Siltanen & Partners Advertising.

Check it out after the jump.

- By: Omar Rana

Suzuki has been getting a piece of the growth action as of late. Anyone who has seen or driven the new Kizashi or the Swift off-shores knows that the small Japanese manufacturer if very much capable of making a decent car. So just recently, Suzuki has announced that it will be releasing some new updates for its Grand Vitara SUV/crossover.

Called the Ultimate Adventure Edition, the special edition Grand Vitara features some new 18” shoes, water-resistant seat fabric, a leather-wrapped steering wheel and integrated fog lamps.

Additionally, the 2012 Suzuki Grand Vitara Ultimate Adventure Edition comes with an upgraded infotainment and navigation system that includes voice recognition, traffic information, 3D map lane guidance with Google’s Local Point of Interest search engine.

Hit the jump to learn more about the 2012 Suzuki lineup.

Press Release:

MY2012 Suzuki Preview Information

As a whole the automotive industry has begun to turn a corner, but not without first having endured a difficult couple of years full of unprecedented challenges. The most recent for Suzuki, as well as for many other OEMs, was the tragic earthquake and tsunami that occurred in Japan in March. Our thoughts and prayers remain with the millions affected, which include family members and friends of many of our own Suzuki employees. From an operations standpoint, our Hamamatsu-based headquarters is situated well outside of the region directly affected by the devastation. Nevertheless, we expect a slowdown in production volume in the months ahead, mainly due to parts and supplier shortages.

While sales in the U.S. have begun to turnaround and trend upwards, so have fuel prices, making Suzuki’s diverse line of small, affordable vehicles even more relevant to American consumers.

With Sales up nearly 17% year-to-date, Suzuki will continue to refine and improve upon the
competitiveness of its line-up in MY12 with more standard safety features, upgraded in-vehicle
technology, improved fuel-economy, new colors for every model and added special value
packages to further build on the brand’s value commitment to practicality and unparalleled value.

The Kizashi mid-size sedan enters MY12 with terrific sales momentum (+47% year to date) on the heels of earning new awards in consumer satisfaction from multiple premiere consumer research organizations. Recent unveilings of two Kizashi concepts at the New York International Auto Show – the fuel efficient EcoCharge model and the turbo APEX model – hinted at how the Suzuki can broaden the Kizashi’s appeal to broaden its fan base in the future. For 2012, the Kizashi improves on its winning value story by maintaining its starting price of $18,999 (plus Destination & Handling charge of $765) and adding a new high-value leather equipped Kizashi trim (SE Leather Edition) to the line-up with a starting price $2,000 lower than the top-trim SLS model. Overall, the Kizashi line-up pricing is up less than 1% for MY12 and builds on its reputation as a category “Best Buy” as recognized by Consumers Digest in 2011.

The on and off-road capable Grand Vitara compact SUV will arrive with a new model, named the
Ultimate Adventure Edition, featuring black chrome-finished 18-inch alloy wheels, water resistant
two-tone heated seats, leather wrapped steering wheel, and integrated outside turn and fog lamps at a special value oriented price. Beginning in spring of 2012, the Grand Vitara will show off its new profile with a new rear tailgate design, eliminating the spare tire on some models. In addition, the Grand Vitara receives improvements to its class-exclusive standard navigation system, now featuring voice command recognition and an enhanced suite of standard interactive features such as traffic information, weather forecast, 3D maps including lane guidance, Google Local Point-of-Interest Search, among the highlights. The Grand Vitara’s starting price increases by $200 in thenew model year, and overall weighted average price increase is limited to just over 1% for the new model year.

Suzuki continues to refine and improve the ever-popular SX4 line – Sedan, SportBack and
Crossover AWD – with enhancements to technology, safety, and fuel economy. All SX4 models will adopt upgraded Garmin Navigation System with Voice Command Recognition (Navigation remains standard on all SX4 Sedan Sport trims and optional on other SX4 configurations) along with a suite of interactive features similar to those in Grand Vitara. The sedans will also receive standard Electronic Stability Control (ESC1) and rear disc brakes across the line up (currently standard on Crossover and SportBack), as well as improved fuel economy on the SX4 Sedan LE automatic (improvement of nearly 8% in MPG).

The MY12 SX4 Crossover AWD will retain its status as America’s most affordable all-wheel-drive
automobile with no increase to its starting price of $16,999 (plus $765 for destination & handling
charge) and will adopt standard Alloy Wheels on all automatic transmission equipped models.
Overall, the SX4 line-up will experience an average 1% price increase in MY12.

Last, but not least, Suzuki’s award-winning Equator midsize pickup truck will return to fill the needs of both our work-oriented customer as well as our weekend warrior customers whose passions are fueled by motorcycle and marine-related activities. For 2012, the Equator 4-cylinder models will adopt standard Electronic Stability Control now making ESC standard throughout the entire Equator line-up. The Equator will continue to offer a class-leading V6 motor and off-road hardware along with America’s #1 Warranty (7-years/100,000 miles of limited powertrain protection). Pricing for Equator will be released at a later date.

The following early 2012 model year information is provided for use in long-lead publications and
for preview articles and broadcasts. The data should be considered preliminary and subject to
change. All the latest news and photography can always be found on Suzuki’s media website
at www.media.suzukiauto.com. Suzuki can also be found on Twitter (@SuzukiAuto), Facebook
(www.Facebook.com/SuzukiAuto) and YouTube (www.YouTube.com/SuzukiAutomotive). Please
contact our office with any questions you may have, as well as requests for additional information.

2012 Suzuki Kizashi
As the winner of AutoPacific’s Vehicle Satisfaction Award for mid-size sedan for two years running (2010 and 2011) and the just released J.D. Power award for mid-size sedans, the Kizashi – available in 4 trims (S, SE, GTS, and SLS) – provides consumer a fun-to-drive excellent handling car in a segment long suffering with boring to drive cars. Kizashi will strengthen is appeal in 2011 by adding a leather seat package to the popular SE trim level which includes power leather seats (driver and passenger) and heated front seats. The base S trim and mid-grade SE trim also get a new “Pearl Red” exterior color: Crimson Red Metallic. Our sportiest trim series the GTS 6M/T has been repackaged to increase its performance and enhance it value as our most serious driver’s car through the deletion of the glass sunroof and power driver’s seat to reduce weight and lower this 6M’T's center of gravity while increasing it affordability. The Sport GTS with A/T retains the standard sunroof and power seat. Our top trim, the SLS Sport carries over its popular formula from the 2011MY to 2012.

2.4-liter, in-line four-cylinder, DOHC
185 hp @ 6,500 RPM (MT); 180 hp @ 6,000 RPM (CVT)
170 lb.-ft. @ 4,000 RPM
Six-speed manual/available CVT with paddle shifters (most trims)
Front-wheel drive/all-wheel drive
106.3 in. / 183.1 in.
S MT: 21/31 city/highway
S CVT: 23/31 city/highway; S CVT AWD: 23/30 city/highway
Touch-Free Smart Key Entry with Push-Button Ignition, Sport Seats, Dual-Zone Auto Climate, Vehicle Security System, 5-Link Rear Suspension.

All-Wheel-Drive, Navigation with Traffic info & Rear View Camera, Bluetooth
Akebono Brakes, Electronic Stability Control (FWD), I-VSP (AWD models), ABS and Brake Assist
Eight Standard Airbags: Front, side and side curtain airbags front and rear child seat anchors and tethers, Projector Beam Headlamps with DRL

2012 Suzuki SX4 Sedan/Sport
The SX4 Sedan, includes Base, LE and Sport trim series for 2012 and continues to provide
excellent value including the peace of mind of America’s #1 and only fully transferable 100,000
mile warranty. For the 2012 MY all sedans adopt standard electronic stability control (ESC) and
rear disc brakes with the LE Popular Package also receiving alloy wheels along with improved
fuel economy. The Sport model receives an upgraded standard navigation system with voice
command, and also gets new alloy wheels. Exterior colors will include a new Brilliant Blue Metallic
for all SX4s and a new Crimson Red Metallic for the LE Sedan. The SX4 Sport S, GTS and LE
Anniversary Edition versions have been discontinued for 2012.

2.0-liter, in-line four-cylinder, DOHC
150 hp @ 6,200 RPM (MT); 148 hp @ 6,000 RPM (CVT)
140 lb.-ft. @ 3,500 RPM
Six-speed manual/available CVT with paddle shifters
Front-wheel drive
98.4 in. / 177.6 in.
LE M/T: 23/33 city/highway; LE CVT: 25/32 city/highway

Power Windows, Mirrors, Locks, Tilt Steering; LE Adds A/C, AM/FM/CD/
MP3 with Aux Jack. Sport Adds: Navigation, 17″ Alloys, Aero body Kit, Cruise.
Bluetooth Hands free Calling with on-screen graphics

Active: Electronic Stability Control, 4-Wheel Disc Brakes with ABS & Brake Assist
Passive: Eight Standard Airbags: Front, side and side curtain airbags front and rear child seat anchors and tethers, Daytime Running Lights

2012 Suzuki SX4 Crossover AWD
Long praised as America’s most affordable all-wheel-drive vehicle and highly lauded by
the media and consumers alike the, the Suzuki SX4 Crossover AWD receives an available
upgraded navigation system with voice command and standard alloy wheels on automatic (CVT)
transmission equipped models. New exterior colors include a new Brilliant Blue Metallic and a new
Crimson Red Metallic. This top selling AWD model will continue to deliver exceptional confidence
and capabilities to drivers in all weather conditions.

2.0-liter, in-line four-cylinder, DOHC
150 hp @ 6,200 RPM (MT); 148 hp @ 6,000 RPM (CVT)
140 lb.-ft. @ 3,500 RPM
Six-speed manual/available CVT with paddle shifters (some trims)
i-AWD, three-mode all-wheel drive with 2WD, AWD and AWD Lock modes
98.4 in. /162.8 in.
AWD MT: 22/30 city/highway
AWD CVT: 23/29 city/highway

Roof Rack Rails, Rear Window Wiper 7 Defroster, Power Windows, Mirrors,
and Locks with Remote Keyless FOB, AM/FM/CD/MP3 Player w/Aux Jack.
Navigation with voice command and traffic info, Bluetooth, Heated Seats.

Key Safety Active: Standard 3-Mode All-Wheel Drive, Electronic Stability Control, 4-Wheel Disc
.
Brakes with ABS & Brake Assist
Passive: Eight Standard Airbags: Front, side and side curtain airbags front and rear child seat anchors and tethers, Daytime Running Lights

2012 Suzuki SX4 SportBack
Offering an attractive sporty profile and providing surprising utility, the FWD only SportBack returns ready for driving fun in the 2012 model year. With a lower and stiffer suspension than its AWD stable mate the SX4 Crossover, the SportBack is fitted with standard 17″ alloy wheels coupled with an aero body kit and fog lights to deliver consumers America’s most affordable “hot hatch”.

The SportBack Tech trim with automatic transmission will receive an upgraded navigation system
featuring voice command, as well as new exterior colors including Brilliant Blue Metallic and
Crimson Red Metallic. The Tech trim with M/T is discontinued for 2012.

For the latest pricing, visit www.media.suzukiauto.com.

2.0-liter, in-line four-cylinder, DOHC
150 hp @ 6,200 RPM (MT); 148 hp @ 6,000 RPM (CVT)
140 lb.-ft. @ 3,500 RPM
Six-speed manual/available CVT with paddle shifters (some trims)
Front-wheel drive
98.4 in.
162.8 in.

MT: 22/30 city/highway
CVT: 23/30 city/highway
Electronic Stability Program and Brake Assist
Eight Standard Airbags: Front, side and side curtain airbags front and rear child seat anchors and tethers, Daytime Running Lights

2012 Suzuki Grand Vitara
Since its introduction, the Grand Vitara has won both media and consumer praise and collected
numerous awards. No other SUV in the Grand Vitara’s size and price category better balances
true off-road capability with the needs of daily commuting. It’s tough uni-body with ladder frame
construction (similar to Jeep Grand Cherokee™) and available 4-Mode 4WD system with low-
range gearing that allows the Grand Vitara to provide exceptional off road/extreme conditions
prowess while delivering a comfortable, economical and well controlled on-road ride.

2012 sees the addition of an all-new trim series called the Ultimate Adventure Edition – it is
available in both 2WD and 4WD configurations. On the exterior, the Ultimate Adventure Edition
features stunning “black chrome” painted 18-inch wheels, front fog lamps and European style side view mirrors with integrated turn signals, Inside, the Ultimate Adventure Edition features trend-setting three-tone (blue, gray, white) water resistant seats and a leather-wrapped steering wheel.

In recognition of consumers needs and wants, the 2012 ½ Grand Vitara will feature an all-new rear tailgate design that eliminates the outside spare tire and carrier in Spring 2012. All 2012 ½ Grand Vitara models will wear this refined profile, except the top of the line Limited trim which retains this off-roader authentic and useful outside spare tire feature. In addition, all Grand Vitara models will offer a new navigation system with voice command and a new exterior color, Sandstorm Metallic.

2.4-liter in-line four DOHC
166 hp @ 6,000 RPM
162 lb.-ft. @ 4,000 RPM
Five-speed manual/available four-speed auto
Rear-wheel drive/available Four-Mode full-time all-wheel drive with two-
speed transfer case
103.9 in. / 177.2 in.

Navigation System with Voice Command and Traffic info, Auto Headlights,
Automatic Climate Control, AM/FM/CD/MP3, Fold-Tumble Split Rear Seats
4-Mode 4WD System, 18″ Alloy Wheels, Leather Heated Seats, Bluetooth.

RWD MT: 19/26 city/highway
RWD AT: 19/25 city/highway
4WD AT: 19/23 city/highway
Electronic Stability Program, Brake Force Distribution, 4-Wheel Disc Brakes with Brake Assist
Front, side and side curtain airbags front and rear child seat anchors and tethers, Projector Beam Headlamps with DRL

2012 Suzuki Equator
Introduced to Suzuki showrooms in the 2009 model year, the Consumers Digest™ Best Value
award winning Equator was a natural fit to Suzuki’s model lineup given the high propensity
of Suzuki motorcycle, ATV and outboard motor owners to drive a pickup truck. Available in
both Extended Cab and Crew Cab body styles, and rear-wheel-drive and four-wheel-drive
configurations, the Equator has found favor both with activity-oriented consumers and the enthusiast publications that serve them. The Equator is the only pick-up in America to offer a
100,000 mile power train warranty, one that is fully transferable too.

For 2012 all Equator pickup trucks will have standard Electronic Stability Control. This feature was previously standard on V6 models only. 2012 see the addition of three great new colors: Bay Blue Metallic, Adobe Red Metallic and Silver Alloy Metallic.

2.5-liter in-line four DOHC/4.0-liter V6 DOHC
152 hp @ 5,200 RPM/261 hp @ 5,600 RPM
171 lb.-ft. @ 4,400 RPM/281 lb.-ft. @ 4,000 RPM

Five-speed manual/available five-speed automatic (I-4)/standard five-speed automatic (V6)
Rear-wheel drive/available 4WD
125.9 in. (Extended and Crew Cab)/139.9 in. (Crew Cab Long Bed)
205.5 in. (Extended and Crew Cab)/219.4 in. (Crew Cab Long Bed)
73.3 in. long (59.5 in. Crew Cab Short Bed)/61.4 in. wide
I-4
MT: TBA city/highway
AT: TBA city/highway
V6
RWD AT: TBA city/highway
4WD: TBA city/highway
Vehicle Dynamic Control (Std., V6), Tire Pressure Monitoring System, Front, side and side curtain airbags front and rear child seat anchors and tethers

Note: All 2012 Suzuki automobiles are backed by America’s #1 Warranty: a 100,000-mile/seven-
year, fully transferable, zero-deductible powertrain limited warranty – the only fully transferable 100,000 mile in America. Coverage extends to the engine, transmission and transfer case, and front- and rear-wheel-drive systems beyond the 36,000-mile new-vehicle limited warranty.

All Suzuki warranties are designed to boost customer satisfaction and trade-in value while
underscoring Suzuki’s confidence in its quality and long term durability.

- By: Chris Chin

2011 New York: Suzuki Kizashi Apex Concept

American Suzuki Corporation has just unveiled a turbo concept of its Kizashi sport sedan earlier today at the 2011 New York Auto Show suggesting that the company could be planning a new model that could cater to enthusiasts in the US of A that crave added power and performance.

The turbocharged Kizashi Apex Concept features a new Garrett turbocharger complete with an air-to-liquid intercooler, electronic boost control, and a reworked engine ECU. The result is, as near as makes no difference, approximately 275-300 hp from about a maximum of 8.5 psi.

Click here for more news on the Suzuki Kizashi.

On the outside, the Kizashi Apex Concept receives a livery that’s inspired by Suzuki’s tradition in motorcycle racing as well as a revised lower front fascia featuring LED-based foglights. Complete with special performance tires by Yokohama that feature an adfacned nanotechnology micro-fiber compound that maximizes traction in both wet and dry conditions, the Apex Concept certainly looks like a promising entry into the market that if made, could make Suzuki a viable alternative to other cars in the same market.

2011 New York: Suzuki Kizashi Apex Concept:

All Photos Copyright © 2011 Nikolina Kostrevski – egmCarTech.

Suzuki Kizashi Apex Concept:

SUZUKI DEBUTS KIZASHI APEX CONCEPT
AT 2011 NEW YORK INTERNATIONAL AUTO SHOW

Turbocharged Sport Sedan Conveys Iconic Suzuki Sportbike Heritage

NEW YORK (April 19, 2011) - American Suzuki Motor Corporation (ASMC) unveiled a turbo concept version of its Kizashi sport sedan at the company’s 2011 New York International Auto Show (NYIAS) press conference this evening. The turbocharged Kizashi Apex Concept showcases the link between Suzuki’s automotive division and its championship-winning motorcycles.

“Our turbo-equipped concept leverages the already-exceptional Kizashi platform and infuses it with a substantial boost,” said Steve Younan, director of automotive marketing and product planning, American Suzuki Motor Corporation. “The Kizashi Apex Concept will further elevate our flagship sedan in the U.S. among enthusiasts who crave added power and performance.”

More Power Under the Hood

The Kizashi Apex Concept features a Garrett turbocharger, an air-to-liquid intercooler, electronic boost control, and a specific engine control unit calibration to provide outstanding drivability. The system takes the Kizashi’s peak output into the 275-300 horsepower range, with a maximum boost of 8.5 psi. This powertrain is matched exclusively to a six-speed manual transmission. Specific system components are as follows:

• Garrett/Honeywell 2871 R ball bearing turbocharger
• Internally wastegated 0.86 A/R turbine housing
• Oil and water cooled bearing system
• Turbine housing cast from high-nickel “Ni-Resist” material for extreme applications
• Turbine wheel cast from lightweight iconel materials for extreme applications

Key to the Kizashi Apex Concept’s performance is its air-to-liquid intercooler, purposed for more effective charge air cooling in a smaller package. The unit’s relatively small heat exchanger and circulation pump are designed to be minimally intrusive to vehicle cooling. The intercooler’s primary advantage comes from the reduction in the overall length of ducting, which results in faster throttle response and a lower turbo lag, giving peak boost faster than most air-to-air intercooler systems. For impressive engine

breathing, the Apex Concept utilizes a free flowing true dual exhaust system.

Race Bike Grapics

The livery on the Kizashi Apex Concept is based on the actual Suzuki superbike race design theme and highlights the vehicle’s bloodline connection to Suzuki’s GSX-R Superbike. For a more expressive front-end, the lower fascia wears customized LED-based foglights. The Apex Concept is shod with Yokohama S.Drive 245/35-R19 tires, featuring advanced nanotechnology micro-fiber compound to maximize traction in both wet and dry conditions. The wheels are lightweight performance alloys with a “burnt asphalt” finish to communicate this Kizashi turbo’s high level of performance. To make sure all this power is put to use in the right place, the Kizashi Apex Concept uses Suzuki’s Euro-spec high intensity discharge (HID) headlamps.

Race-inspired Interior

The Kizashi Apex Concept’s cabin receives an eye-catching treatment in black leather, with laser blue Alcantara® accents on the sport seats and steering wheel.

Kizashi Apex Concept Specifications

- By: Chris Chin

2011 New York: Suzuki Kizashi EcoCharge Concept

American Suzuki Motor Corporation unveiled its gas-electric hybrid concept of the Kizashi earlier today at the 2011 New York Auto Show. Debuting next to the Kizashi Apex Concept, the Kizashi EcoCharge shows Suzuki’s other efforts on the complete opposite spectrum, kind’a like a Dr. Jekyll and Mr. Hyde display.

Power is provided from a 2.0L I4 gas engine with a liquid cooled 15-kW motor/generator that stores its juice in a 115-volt air-cooled lithium ion battery. The projected result is a 25% increase in highway fuel economy over the current, standard Kizashi while also maintaining quick acceleration for a more spirited driving experience.

Regenerative breaking, engine auto-off at stops and fuel cut-off systems for deceleration events are all part of the package, including low-rolling resistance tires. Also equipped is a new six-speed automatic transmission.

Check out the high-res gallery and the press release after the jump.

2011 New York: Suzuki Kizashi EcoCharge Concept:

All Photos Copyright © 2011 Nikolina Kostrevski – egmCarTech.

Suzuki Kizashi EcoCharge Concept:

Press Release:

SUZUKI REVEALS KIZASHI ECOCHARGE CONCEPT
AT 2011 NEW YORK INTERNATIONAL AUTO SHOW

Innovative Gas-Electric Concept Leads Automaker’s U.S. Advanced Propulsion Strategy

NEW YORK (April 19, 2011) – American Suzuki Motor Corporation (ASMC) unveiled a gas-electric concept variant of its Kizashi sedan at the company’s 2011 New York International Auto Show (NYIAS) press conference this evening. With the moniker Kizashi EcoCharge Concept, this innovative and eye-catching four-door further illustrates Suzuki’s global eco-mobility story, and accentuates the company’s effort in socially-conscious motoring.

“We are continuing to study the virtues of the gas-electric technology found in the Kizashi EcoCharge Concept,” said Steve Younan, director of automotive marketing and product planning for American Suzuki Motor Corporation. “Our basic concept was to attain substantial gains in fuel economy without the traditional sacrifices in drivability required with today’s mid-size hybrid sedans. The proof of our concept is that the Kizashi EcoCharge has the capability to deliver a 25 percent fuel economy gain in real-world driving through an electric charge to the powertrain system while still retaining the production Kizashi’s dynamic handling and braking advantages that make it a standout category performer.”

Kizashi Powertrain Electrification

The Kizashi EcoCharge Concept derives power from a 2.0-liter inline-four gasoline engine, working in tandem with an advanced electric propulsion system, which consists of a liquid-cooled 15-kW motor/generator unit tied to a 115-volt air-cooled lithium-ion battery. The combination optimizes fuel economy and delivers an electric power boost during acceleration for a more spirited driving experience. The Kizashi EcoCharge Concept delivers a 25 percent lift to highway fuel economy over today’s Kizashi.

To help maximize efficiency, the Kizashi EcoCharge Concept also utilizes numerous fuel-conserving technologies, including regenerative braking, automatic engine shut-off when the car comes to a stop, fuel cut-off during deceleration events and low-rolling resistance tires.

Power management is provided via an advanced six-speed automatic transmission designed for smooth operation and a seamless flow of power when called upon by the driver.

Simple, But Striking Exterior Styling

The exterior of the Kizashi EcoCharge Concept is highlighted by a unique luminescent white satin paint design with a subtle blue undercoat. To further set the concept apart from its production Kizashi sibling, it has been given a specialized headlight treatment, as well as LED foglight illumination integrated into the front fascia. The lightweight aluminum wheels communicate a futuristic feel, and are wrapped in low-rolling resistance tires.”

Eco-friendly Interior

Within, the Kizashi EcoCharge Concept utilizes advanced seat materials. These materials require 84 percent less energy to produce, and create 80 percent fewer emissions than virgin material production.

Kizashi EcoCharge Concept Specifications

Engine

Transmission

Electric Drive System

- By: Chris Chin

Suzuki Kizashi Turbo Concept

Suzuki hoped that the new Kizashi sedan would be huge sales success for the brand and help rebuild its image in the North American market. However, things haven’t really gone Suzuki’s way. The brand is now hoping to take the model to the next level at this year’s 2011 New York Auto Show.

At the show, Suzuki plans on unveiling a special-edition version of the Kizashi. Previously, the company has unveiled a Suzuki Kizashi Turbo Concept, which was powered by a 2.4L turbocharged 290-hp engine. The Suzuki Kizashi Turbo Concept also featured a trunk-mounted spoiler, am upgraded suspension, and 19-inch alloy wheels.

Besides another Suzuki Kizashi model, the brand has plans to display another model, which is being kept a secret for now.

Click here for more news on the Suzuki Kizashi.

2010 Suzuki Kizashi:

- By: Omar Rana

Source: LeftLane News

Video: Suzuki Kizashi vs. Wicked Weather

Suzuki doesn’t have a huge advertising budge to take on a Super Bowl spot, but the automaker is releasing this new ad campaign in Super Bowl cities where it has a strong dealer base and a fighting chance. The ad, which features the Suzuki Kizashi being chased by mean snow men, is being shown Suzuki’s 14 markets around the country.

The ad is a part of Suzuki’s ‘Kizashi Kicks‘ campaign.

Click here for more news on the Suzuki Kizashi.

2010 Suzuki Kizashi:

2010 Suzuki Kizashi:

- By: Omar Rana

Suzuki Kizashi vs Audi A4

Last week, we told you about a new ad blitz by Suzuki known as the ‘Kizashi Kicks.’ The campaign, which features 15-30 second sports, shows the 2011 Suzuki Kizashi going head-to-head with Audi A4, Mercedes-Benz C300 and the Acura TSX.

Well, Suzuki finally started airing the campaign over Christmas and we now have three ad spots showing the Kizashi going head-to-head with the Audi A4, Mercedes-Benz C300 and the Volvo S40 (where’s the TSX? We have no clue, so if you see it, let us know).

Check out the three ad sports after the jump and let us know your thoughts in the comments section after the jump.

Click here for more news on the Suzuki Kizashi.

2010 Suzuki Kizashi:

Suzuki Kizashi vs. Volvo S40 and A Bubble Wrap Suit:

Kizashi vs. Mercedes C300 and A Stretch Limo:

Kizashi vs. Audi:

2010 Suzuki Kizashi:

- By: Omar Rana

2011 Suzuki Kizashi

Suzuki will launch a new ad blitz on Christmas Day in a campaign that will pit the performance of its 2011 Kizashi Sport sedan against the Audi A4, Mercedes-Benz C300 and the Acura TSX. Known as Kizashi Kicks, the 15-second and 30-second TV ads will show performance tests between the Kizashi and other vehicles.

According to Steve Younan, Suzuki’s director of marketing, product planning and sales training, the campaign will be the largest national advertising presence Suzuki has had in years.

Click here for more news on the Suzuki Kizashi.

“The Kizashi we developed here was designed to appeal to buyers who appreciate and desire to own entry level sport sedans … and to do so at a price that’s within reach of most buyers,” Younan said. “To get that story out has been the real challenge.”

The goal of the campaign is to boost customer awareness of the Kizashi. The demand for the Kizashi has been a bit disappointing with total sales coming in at 5,269 units through November this year.

2010 Suzuki Kizashi:

- By: Omar Rana

Source: Automotive News (Subscription Required)

Bonneville Suzuki Kizashi

Last week Suzuki headed out to Bonneville Speed Week with a modified Kizashi sedan and a target of making it go up to 200 mph. The Japanese automaker announced today that they not only achieved their target but passed it with a top speed of 203.720 mph.

The modified 500-hp Suzuki Kizashi sedan was piloted by Road & Track’s Sam Mitani, who also put himself into the 200 mph club.

Click through for the video and the press release.

2010 Suzuki Kizashi:

2010 Suzuki Kizashi:

Press Release:

Suzuki sport sedan and Road & Track’s Sam Mitani rewrite record books in Blown Gas Coupe (F-BGC) category.

WENDOVER, Utah (Aug. 18, 2010) ““ Piloting American Suzuki Motor Corporation’s (ASMC) modified 2010 Suzuki Kizashi Bonneville Special, Road & Track’s Sam Mitani injected the Kizashi into the record books (and himself in the 200 mph club) with his 203.720 mph run at this year’s Bonneville Speed Week, exceeding the previous record of 202.301 mph. Despite a multitude of records ““ and record attempts ““ achieved by Suzuki motorcycle riders, this was the first official crack at the Bonneville Salt Flats by American Suzuki’s automotive arm.

Conditions for the Kizashi’s record-setting Bonneville run were exactly as the build team, Advanced Product Engineering’s Richard Holdener, Tom Habrzyk and Scott Bailey, expected. With temperatures topping 100 degrees, the Kizashi was running at a density altitude on the flats of 6,303 feet. After passing inspection, the 2010 Kizashi provided Mitani, Road & Track’s international editor, a perfect platform for qualifying with the Southern California Timing Association (SCTA), the sanctioning club for all Bonneville records. The 203.720 mph record was achieved by calculating the average of a two-way pass at 8:40 a.m. MT on August 18, 2010.

2010 Suzuki Kizashi Bonneville Special
Beginning with interior safety and instrument modifications, the Suzuki Kizashi Bonneville Special underwent additional refinements to make it salt-ready. Once the work was completed, the team installed the SCTA-approved roll cage, an aluminum bulkhead in the rear, racing seat, seat harnesses and window net. Next, it was time to take a look under the hood. The motor was disassembled to confirm the stock measurements, while the cylinder head was flowed and ported. The Kizashi Bonneville racer benefits from a new intake manifold, a tuned ‘long tube’ header and forged rods and pistons for high rpm endurance.

With up to 16 pounds of boost from a Turbonetics turbocharger, the Kizashi’s increased horsepower required air-to-water intercooling (and snow water/methanol injection) ““ while its increased output demands a new ACT clutch and pressure plate. A scattershield is added, the oil pan is welded for a new drain fitting and a new 3.5-inch exhaust is fabricated aft of the turbocharger. Additional protection for the high-boost, high-rpm turbo motor is provided by full synthetic 5W-20 racing oil from Lucas Oil.

The Kizashi platform ““ and its Nurburgring heritage ““ is morphed into a salt-specific recipe with new coilovers, steel wheels seam welded, and speed-specific 15×7-inch Goodyear Front Runner® rubber. An air dam keeps the Kizashi’s nose planted, window straps and hood pins ensure the hood and glass stay in place, and a parachute can bring the high speed show to a controlled and shortened stop. Finally, a dual fire system provides the extra assurance so important for Mitani, with more than 500 boosted horses but only a few feet in front of his high-speed capsule.

- By: Kap Shah

2010 Bonneville Suzuki Kizashi

When you think of Suzuki, you hardly think of of high-performance, 200 mph or the Bonneville salt flats. Well, all those things will join forces on Aug. 14 as Suzuki prepares to take a modified version of its Kizashi sedan to Wendover, Utah in hopes of hitting a top speed of more than 200 mph.

The Suzuki Kizashi went under extensive modifications supplied by Richard Holdener and Tom Habrzyk of Advanced Product Engineering and will be piloted by Road & Track”s Sam Mitani behind the wheel, in Suzuki”s first-ever automotive attempt on the salt.

Here are the technical specs on the 2010 Bonneville Kizashi:

• Overall Length: 183.1 inches
• Overall Width: 71.7 inches
• Engine: 2.4-liter, four-cylinder, 16-valve DOHC engine
• Horsepower: 500 wheel hp @ 7000 rpm
• Torque: 420 lb.-ft. @ 5100 rpm
• Transmission, Manual: Six-speed manual transmission
• Brakes: Front ventilated disc brakes/Rear disc brakes
• EPA Fuel Economy Estimates: EPA test cycle does not include 200 mile-per-hour evaluation

2010 Suzuki Kizashi:

Press Release:

BONNEVILLE KIZASHI ““ SOMETHING GREAT IS RUNNING

• Bonneville Kizashi builds on Suzuki”s winning tradition.

• Boosted powertrain moves sport sedan into new segment ““ Over 200 mph.

• Modifications void America”s #1 Warranty.

BREA, Calif. (August 9, 2010) ““ Since its introduction to the press in July of 2009, Suzuki”s Kizashi has been recognized as a midsize sedan with a difference ““ or two. Boasting a rigid structure, composed platform, suspension tuned on the famed Nurburgring and available all-wheel drive, the Kizashi has enjoyed accolades from both media and consumers; most notably, the Kizashi ranked first in AutoPacific”s 2010 Vehicle Satisfaction survey. And with 185 horsepower from its 2.4 liter DOHC four, the 2010 Kizashi boasts class-leading power in the four-cylinder segment.

Fast forward to August 2010, and Suzuki moves the Kizashi into a category typically reserved for Bonneville streamliners. With extensive modifications supplied by Richard Holdener and Tom Habrzyk of Advanced Product Engineering and with Road & Track”s Sam Mitani behind the wheel, American Suzuki”s first-ever automotive assault on the salt begins on August 14 in Wendover, Utah. There, the Bonneville Kizashi ““ competing in the Blown Gas Coupe category ““ will rocket its way toward the 200 mph benchmark and, if successful, into Suzuki”s already remarkable motorsport history.

The Bonneville Kizashi began with a pre-production Kizashi prototype. In May 2010, construction of the Bonneville racer began with interior disassembly, underscoring Kizashi”s initial design premise. “Premium without the premium” is, suddenly, completely without the premium, reflecting a bare metal working environment intended for but one mission. Its upscale appointments removed, the Holdener/Habrzyk team installed the SCTA-approved roll cage, an aluminum bulkhead in the rear, racing seat, seat harnesses and window net.

With the cockpit modifications made, it was time to take a look under the hood and build on, with this Kizashi, the performance tradition rooted in Suzuki”s first win on Mt. Fuji some 55 years ago. The spare motor was disassembled to confirm the stock measurements, while the cylinder head was flowed and ported. The Bonneville Kizashi benefits from a new intake manifold, a tuned “˜long tube” header and ““ for high rpm durability ““ forged rods and pistons. With up to 20 pounds of boost from the Turbonetics turbocharger, the Kizashi”s increased horsepower required air-to-water intercooling (and Snow water/methanol injection) ““ while its output demands a new ACT Clutch and Pressure Plate. A scattershield is added, the oil pan is welded for a new drain fitting and a new 3.5-inch exhaust is fabricated aft of the turbocharger. Additional protection for the high-boost, high-rpm turbo motor is provided by full synthetic 5W-20 racing oil from Lucas Oil.

The Kizashi platform ““ and its Nurburgring heritage ““ is morphed into a salt-specific recipe with new coilovers, steel wheels seam welded, and speed-specific 15×7-inch Goodyear Front Runner® rubber. An air dam keeps the Kizashi”s nose planted, window straps and hood pins ensure the hood and glass stay in place, and a parachute can bring the high speed show to an emergency stop. Finally, a dual fire system provides the extra assurance so important for Mitani, with some 900 boosted horses but only a few feet in front of his now high-speed capsule.

With the build completed at the end of July, the first week of August provides a narrow window for the chassis dyno tune and over-the-road (closed course, professional driver) testing. Then it”s on to Bonneville and the week of speed, beginning Saturday, August 14 and ending on Friday, August 20. If the week goes as planned, and the Kizashi performs as designed, the SCTA will have two new members among its 200 mph ranks: Road & Track”s Sam Mitani and the 2010 Suzuki Bonneville Kizashi.

- By: Omar Rana

2010 Suzuki Kizashi

Incentives play a huge part in the automotive sales game, as automakers tend to entice buyers into showrooms with them. Suzuki however, has put a whole new spin on the incentives game; they are actually paying people who test drive the Kizashi and then buy a competing sedan within three days. In order to claim their payment, would-be customers must show proof of purchase of a 2010 Accord, Altima, Malibu, Mazda 6, Fusion, or Camry, all with four-cylinders.

The winner of the Cars.com/USA Today/MotorWeek $25,000 Family Sedan Shootout earlier this year, the Hyundai Sonata, is not however included in the promotion. The promotion also includes $100 for shoppers who opt for the Audi A4 or Acura TSX over the Kizashi.

The offer runs through July. Those who opt to actually buy the Kizashi are by no means at a loss, as Suzuki is offering 0% financing for 48 months on the car until August . All Suzuki models are also part of a free gas promotion; Kizashi buyers will get a $290 prepaid gas card.

2010 Suzuki Kizashi:

- By: Stephen Calogera

Source: KickingTires

2010 Suzuki Kizashi

Suzuki has issued an order to its dealers to cease sales on the Kizashi in the United States as the company gets ready to recall 5,107 of the vehicles in the U.S. to replace the instrument panel center lower box, which the NHTSA says may open in a crash.

“The hinged door of the center lower box located in the front dashboard area fails to conform to the requirements of federal motor vehicle safety standard No. 201, ‘Occupant Protection in Interior Impact,’ ” said NHTSA in its recalls summary of the problem. “The door may open in a crash, increasing the risk of injury to the vehicle’s occupants.”

Suzuki dealers have halted delivery of the affected cars until units in dealers stock could be fixed. The recall of vehicles already on the road is expected to begin on July 9. Owners of vehicles that may have been affected should contact Suzuki at 714-996-7040.

Click here for more news on the Suzuki Kizashi.

2010 Suzuki Kizashi:

- By: Stephen Calogera

Source: Inside Line

Suzuki Kizashi Turbo Concept

At the 2009 Specialty Equipment Market Association (SEMA) Show, Suzuki unveiled four tricked out 2010 Kizashi units to promote the new sedan. Suzuki is now back with racer Tommy Kendall and his Speed Channel program “Test Drive” with a modified Kizashi by Road Race Motorsports.

Known as the Suzuki Kizashi Turbo Concept, Road Race Motorsports started with a pre-production Kizashi GTS. The tuner added a 16G turbocharger, a custom fuel management system, Road Race”s Sleeper blow-off valve, Velocity air intake and Extreme spray injector. All that allows the Suzuki Kizashi Turbo Concept to make 290-hp while running on 19-inch Dunlop tires.

The modifications satisfied the needs of Road Race founder Rob Tallini, Tommy Kendall or the Suzuki enthusiast behind the wheel.

Check out the video of the Kizashi Turbo Concept in action after the jump.

Suzuki Kizashi Turbo Concept:

Press Release:

SUZUKI”S CONCEPT TURBO KIZASHI “˜BLOWS” DOORS OFF MIDSIZE COMPETITION

Blower heightens the excitement with lowered, tuned Kizashi

BREA, Calif. (April 30, 2010) ““ After an impressive performance preview of Suzuki”s 2010 Kizashi at last fall”s Specialty Equipment Market Association (SEMA) show in Las Vegas, the heightened fun (on closed course, with professional driver) continues with the debut of Kizashi”s concept turbocharged variant. As seen ““ beginning this month ““ with racer Tommy Kendall and his Speed Channel program “Test Drive,” this newest Kizashi concept morphs the intended definition of Kizashi from the Japanese ““ “something great is coming” ““ into “what might be coming next?”

In production form, the all-new Kizashi delivers a premium package and experience without the premium price tag, providing a unique blend of dynamic performance attributes and features more appropriate to the near-luxury sport sedan segment. The performance experts at Road Race Motorsports build on those performance attributes and near-luxury features with a host of mods designed to heighten the excitement factor while lowering the Kizashi”s lap times on any closed-course venue.

Road Race Motorsports, one of the chief suppliers of go-fast goods for Suzuki automotive enthusiasts, began the Suzuki turbo project with a pre-production Kizashi GTS. Boost is supplied to the stock heads and block by a 16G turbocharger, while temp is kept in check with Road Race Motorsports” own high flow intercooler. Other adds on the hardware menu include custom fuel management, Road Race”s Sleeper blow-off valve, Velocity air intake and Extreme spray injector. The equal length turbo manifold is custom crafted, while the 38mm wastegate is supplied by Tial.

The enhanced power bumps the Kizashi”s already impressive engine to 290 hp and is connected to the track pavement via 19-inch Dunlops. Those are kept connected to the course by Road Race”s own sport springs, working in combination with Kizashi”s ultra-rigid unibody and all-independent suspension. High-speed stability is enhanced with the addition of a rear-mounted spoiler supplied by Delta Tech Engineering. The end result on the track ““ with either Road Race founder Rob Tallini, Tommy Kendall or the Suzuki enthusiast behind the wheel ““ is the need for speed suddenly and fully satisfied.

Air dates for the newest edition of Speed Channel”s “Test Drive” begin on April 30, 2010. For a complete schedule, visit the Speed Channel website ““ www.speedtv.com. And for an opportunity to build ““ and enjoy ““ something similar, sport sedan enthusiasts should visit their nearest Suzuki showroom; locations can be found at www.suzuki.com.

- By: Kap Shah

2010 Suzuki Kizashi

Suzuki announced today that it is launching its nationwide “Free Gas for Summer” sales promotion. The incentive offers three months of free gasoline on retail purchases of any new 2010 Suzuki Kizashi, SX4 SportBack, SX4 Sport sedan, SX4 Crossover, Grand Vitara and Equator.

“Suzuki recognizes the economic challenges Americans continue to face and thought this promotion was a great way to provide relief for car buyers,” said Koichi Suzuki, executive vice president, American Suzuki Automotive Operations. “Working through our U.S. dealer network, we’re happy to extend this program to consumers across the country, providing potential buyers even more reason to consider purchasing a Suzuki during the summer shopping season.”

Suzuki is recognized as the second most fuel-efficient automaker in Corporate Average Fuel Economy (CAFE) with 29.7 mpg, as reported in the EPA 2009 Light-Duty Automotive Technology and Fuel Economy Trends Report,

The Suzuki “Free Gas for Summer” sales program kicks off May 1 and runs through Aug 31.

Click here for more news on the Suzuki Kizashi.

2010 Suzuki Kizashi:

- By: Kap Shah

Suzuki had previously planned to offer two alternate versions of its new Kizashi sedan, a hybrid and a V6. Those plans were scrapped however, due to GM”s sale of their stake in Suzuki; the technology for these vehicles was to be borrowed from GM.

The move is a costly blow to Suzuki as a company that doesn’t offer a mid-size sedan in either a hybrid or V6 version. One option to consider is Volkswagen”s alternative-fuel engine technology, but that would be too expensive. Suzuki has dispatched a team of engineers to Germany to see what can be done as far as alternative technologies.

“We are looking at VW’s cost structure and their offerings,” said Steve Younan, director of product planning at American Suzuki Motor Corp. “We want to keep our cars reachable to mere mortals.”

Volkswagen recently purchased a 19.9 percent stake in Suzuki.

2010 Suzuki Kizashi:

- By: Stephen Calogera

Source: Automotive News (Subscription Required)

Suzuki knows that its new Kizashi midsize sedan will have a tough time competing with bigger rivals in the segment – with hopes to avoid that, Suzuki will steer half of this year’s $30 million marketing budget for the new sedan to U.S. dealers.

“The budget for a national launch just wasn’t there, and Suzuki listened to the dealer advisory board about redistributing the marketing funds,” said Scott Pitman, president of Suzuki of Wichita in Kansas.

The 2010 Suzuki Kizashi has started arriving in showrooms as the company aims to shake last year’s drop of 54 percent in U.S. sales, more than double the industry’s decline. Even 2010 started on a bad note, as Suzuki’s sales dropped 44 percent in January while the market rose 6 percent.

Many things depend on the sales of the new Kizashi sedan. The company hopes that its dealers can initially move 1,000 units a month and expand that to 2,500 within a year. If Suzuki can hit 5,000 units a month in global volume, it will consider building a hybrid or V6 variant. Also, if that happens, Suzuki will use the Kizashi platform for other vehicles such as the replacement for the XL-7 crossover.

Click here for more news on the Suzuki Kizashi.

2010 Suzuki Kizashi:

- By: Kap Shah

Source: Automotive News (Subscription Required)

Suzuki announced that its new 2010 Suzuki Kizashi, the company’s first entry into the all-wheel-drive sedan segment, earned the highest possible rating by the National Highway Traffic Safety Administration (NHTSA) New Car Assessment Program (NCAP) crash tests. The 2010 Kizashi was awarded a 5-star rating in both the frontal and side-impact crash tests for all seating positions.

“The all-new Kizashi includes a class-leading list of standard safety equipment, including class-exclusive standard eight airbags and a tire pressure monitoring system,” Suzuki said in a statement. “Additionally, the 2010 Kizashi already meets some of the crash standards put in place for the year 2014, including rigorous side pole crash, side barrier crash, and European pedestrian protection standards.”

Prices for the well-equipped entry-level 2010 Kizashi S start at $18,999 for the FWD model and $21,749  for the AWD model ($19,734 and $22,484 including destination and handling charges). The 2010 Kizashi SE model starts at $21,499 and $22,749. The sporty 2010 Kizashi GTS model, available with a 6-speed manual or a CVT with paddle shifters starts at $22,499.

Click here for more news on the Suzuki Kizashi.

2010 Suzuki Kizashi:

- By: Kap Shah

The new 2010 Suzuki Kizashi is ready to take U.S. dealerships by storm this month and Suzuki is so confident in its new car that it is offering prospective sport sedan buyers $100 for adding the all-new Kizashi to their consideration lists.

Known as the “Kizashi Test Drive Challenger,” the incentive is asking consumers that are considering an Audi A4 or Acura TSX to first test drive a 2010 Kizashi. Buyers who still decide to purchase either a the Audi A4 2.0T or Acura TSX (4-cylinder model) within 10 days of their comparison test drive of the all-new Kizashi will receive a $100 check or stored value debit card.

“The Kizashi was designed and engineered to offer a premium driving experience consistent with the near-luxury sport sedan segment,” said Koichi Suzuki, executive vice president of American Suzuki Automotive Operations. “With styling, performance characteristics, luxury features and a new advanced All-Wheel-Drive system on par with the Audi A4 and Acura TSX, we’re excited to extend this unique offer to consumers across the country, providing potential sport sedan buyers another reason to consider the all-new Kizashi-at a substantial savings. We’re definitely putting Kizashi’s premium without the premium moniker to the test.”

The incentive will run through Jan. 31, 2010.

Click here to view pricing details for the 2010 Kizashi.

2010 Suzuki Kizashi:

- By: Omar Rana